As an anthropologist, Michael Wesch is providing a fascinating analysis of the shifts in society and culture that are already underway. In this video he shows how user generated content + user generated filtering + user generated ...READ»
Designers are everywhere these days. The profession like many others, has become extremely portable. Designers are often in situation learning about consumer and user experiences. Working from mobile devices. Rendering on tablets ...READ»
For a long time customer service has been a strong strategic tool for many service-based companies like USAA Insurance Company and the Four Season Hotels and resorts. However, today, product-based companies like Apple and Lexus are ...READ»
If you’re like me, you may find the word “Innovation” daunting. It’s used these days in every context imaginable, including the totally ridiculous. When it shows up in conversation, or in some expectation a client may have, ...READ»
Marketing gets the word out about your company – hopefully in a fun and exciting way. But, as is the case with most important things, you’ll have better luck if you go into it with some background information. Marketing should be ...READ»
If you're trying to segment your market in the
traditional way, what you may be looking for would be groups of
consumers sorted out in such a way that a certain likeness exists
within each group, and a difference exists between ...READ»
A successful differentiation is not imitated by your competitors,
even though it brings you unmistakable success with consumers. It seems
impossible? Not quite so. I am about to reveal to you the unexpectedly
simple and wonderful ...READ»
It amuses me how certain companies decide to approach design houses for solutions on Design while they donot want these design houses to really suggest them where they should go in terms of directions and product line. One of our ...READ»
As merchants go, it's hard not to admire ... Lord & Taylor.
Lord & Taylor? The old-fashioned department store? The place for frumpy ladies who lunch and tea? The retailer that was basically sold for parts to financier ...READ»
I have always been interested in knowledge. As a young child barely able to read, I would paw my way through social studies and history workbooks for children much older. The stories fascinated me and the tests tickled my ...READ»
During
your annual planning ritual - do you study and analyze the current situation in
your market and then move on straight to setting your goals? Thought so. Common practice but a big mistake! Chances
are that your goals are ...READ»
I had a breakfast discussion last week with a friend of mine, a SVP of Sales for a major medical device company, and we discussed the growing practice of CEOs/Presidents and other execs who live in a city other than where their ...READ»
Think
branding is only for large multi-national corporations? Think again.
Here are 9 easy tips you can use to grow your brand with your client or
customers.
The design of your logo really doesn’t matter in the ...READ»
While many of the projects I work on at Learning Worlds are about communicating ideas using visual narratives, it's the localization (or L10n) part that I think about the most. Unlike the act of translating text in a document, the ...READ»
The more I learn about small businesses, the more I’m surprised about the shaky foundation on which they build their businesses. Owners risk so much for their yet they often put themselves at greater risk because they choose not ...READ»
A spate of recent articles about the Obama brand have, in my view as an expert on marketing, neglected the brand's strategy and focused its verbal or visual expressions. But far more important is the distinction between the ...READ»
. . . with possible improvement if COMmunication improves
Jay Deragon's post Can Comcast Reverse the Storm suggests that Comcast has the opportunity to be a leading brand that leverages the tools of the web for improvement ...READ»
I received a call today from a friend who asked for assistance in brainstorming a two-and-a-half hour presentation on a topic she was very familiar with. She doubted that she could keep the attendees' attention for that long, though ...READ»
. . . and, I'll bet more Twitterers have a LinkedIn than Facebook and more Facebook than a MySpace (or at least they talk about LinkedIn and Facebook more).
According to Twist, which displays trends on Twitter, Facebook ...READ»
I dont know about everyone else but im fed up with seeing these week corporate strategies that are crippling American potential. Im posing a call to new businesses to forge an attitude of differentiation based on providing a quality ...READ»
Imagine a system that has been conducting research and design not for tens, hundreds or even thousands, but billions of years. What if you took these time-tested principles, and applied them to other systems? From a systems ...READ»
Defining and executing a selling strategy that supports highly innovative and complex solutions is perhaps one of the most overlooked areas of a business. It is often lacking in both a process to connect the value of the solution to ...READ»
You can bet that Apple wants to move the iphone into the corporate world to compete with the likes of Research in Motion. Their ambitions don't stop there. They now see an opportunity to enter the much sought after world of ...READ»
What do you see as the top five IT trends for 2008?
I'm trying to compile a list of technology trends that will sustain the IT world for the next 1-3 years.
Here is my top 5 list:
1) Distributed or "Grid" ...READ»
