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Kenan Samms

Force Your Competition To Defend Multiple Fronts

One of greatest Union generals in the U.S. Civil war, William Tecumseh Sherman, described the goal of effective military strategy as maneuvering so that the opposing general finds himself “on the horns of dilemma.” That ...READ»

Kenan Samms

Penny Wise and Pound Foolish

Less rules, more profits?READ»

Kenan Samms

Make Them Need You – Become Indispensable To Your Clients

Last week I introduced Ajit Prabhu, the co-founder and chief executive officer of QuEST Global. My interview with him was fascinating, and during our discussion, I learned that the basic idea behind QuEST was born while Ajit was ...READ»

Kenan Samms

The Recovery is Here. Where are You?

What if we are in the recovery and you are no where to be found?READ»

Kenan Samms
CREATIVE   |  1 comment

Brand Bloodlines

The grocery store can be a jungle. The survial of the fittest brands can depend on the same kind of natural laws the species use to perpetuate themselves. Success or failure can be de-coded and leveraged by understanding paternity and core brand meaning atached to it.READ»

Kenan Samms

Find Inspiration And Create Aspiration

Most successful people are somehow inspired to do things differently. For some it is an innovative idea, and for others it is identifying a need and filling it. For Ajit Prabhu, the co-founder and chief executive officer of QuEST ...READ»

Have You Defined your Social Architecture?

The world of business discovered social media in 2009. Business professionals are setting up professional Facebook pages, groups and fan pages for themselves and their companies in a way they never did with LinkedIn, MySpace or Plaxo. ...READ»

Does Your Organization Eat its Young?

There is an expression used in corporate governance called “eating their young.” It defines the practice of hiring high-functioning candidates from the best schools into entry-level positions, working them hard for several years ...READ»

The Hidden (High) Cost of Corporate Announcements

Corporate announcements provide the market with the information needed to properly assess the corporation’s stock price. Some of these announcements include information that may indicate a change in the organization itself, like a ...READ»

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