In her new e-book, soap critic Lynn Liccardo writes about the culture of decision-making that facilitated the end of long-running daytime drama "As the World Turns." What could marketers and corporate communicators learn from where the show went wrong?
StoryLine is a platform that lets anyone call or text to record a story of what happened to them during the hurricane, in the hopes that the impact it had--especially on the most vulnerable victims--won't be forgotten.
"Storytelling" is a hot topic in marketing these days, but can you put an actual price on a compelling brand story? The surprising tale of what happens to the value of everyday objects when you imbue them with backstory.