In her new e-book, soap critic Lynn Liccardo writes about the culture of decision-making that facilitated the end of long-running daytime drama "As the World Turns." What could marketers and corporate communicators learn from where the show went wrong?
StoryLine is a platform that lets anyone call or text to record a story of what happened to them during the hurricane, in the hopes that the impact it had--especially on the most vulnerable victims--won't be forgotten.
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"Storytelling" is a hot topic in marketing these days, but can you put an actual price on a compelling brand story? The surprising tale of what happens to the value of everyday objects when you imbue them with backstory.
Storytelling is the ultimate branding technique du jour--but it's not just a one-way dialogue. A look at some companies that are keeping customers engaged.
Upright Citizen Brigade founding member Matt Besser is one of the world’s leading improvers. Here, the off-the-cuff expert offers wisdom on how to free associate your way to solid spontaneous storytelling.
Two simple tools can greatly enhance your ability to tell stories--about the company you're building, the project you're leading, the life you live--so you can engage people more fully in your mission.
Most of us have something to pitch--your startup to VCs, yourself for a new job, or your product to customers. In any situation, one rule applies: The better the pitch, the better the results. Here are five rookie mistakes that will sink even the best ideas.
