Do
you have a message deep in your soul that you need help getting out into the
world? Do you have a calling, a vision that you want to articulate with more
power? Do you want to learn how to express your inner intents in ways ...READ»
The best communicators are the ones who can create and share
a strong narrative story. The best novels are the ones with the most
interesting plot and the best speeches are the ones that arouse an emotional
response from a ...READ»
At its very core, marketing is storytelling. The best advertising campaigns take us on an emotional journey--appealing to our wants, needs and desires--while at the same time telling us about a product or service. A brand's story ...READ»
“When facts become so widely available and instantly accessible, each one becomes less valuable. What begins to matter more is the ability to place these facts in context and to deliver them with emotional impact. And that is the ...READ»
As I was recently rearranging my “ridiculously-way-over-stuffed-I-need-to-straighten-this-thing-out”bookshelf, I noticed over a dozen books scattered about; books on story,personal storytelling and organizational ...READ»
Organizational storytellers are gathering again in Washington, DC this spring just in time for the cherry blossoms. This, their 9th year, promises a tour de force on the power of narrative to generate solutions for our troubled ...READ»
Idea to innovation. Time to market. Scrap heap or bestseller. For your innovation or idea to make it through the stage gate, gauntlet, market, etc. it has to be communicated. It needs a story. Stories help people understand the ...READ»
Steve Denning is the world leader in organizational storytelling. He has written five books on the subject. The Financial Times chose his book, The Secret Language of Leadership, as one of the best business books of 2007, and wrote: ...READ»
