In her new e-book, soap critic Lynn Liccardo writes about the culture of decision-making that facilitated the end of long-running daytime drama "As the World Turns." What could marketers and corporate communicators learn from where the show went wrong?
StoryLine is a platform that lets anyone call or text to record a story of what happened to them during the hurricane, in the hopes that the impact it had--especially on the most vulnerable victims--won't be forgotten.
"Storytelling" is a hot topic in marketing these days, but can you put an actual price on a compelling brand story? The surprising tale of what happens to the value of everyday objects when you imbue them with backstory.
Upright Citizen Brigade founding member Matt Besser is one of the world’s leading improvers. Here, the off-the-cuff expert offers wisdom on how to free associate your way to solid spontaneous storytelling.