steve mccallion

Straight Talk On American Design

  Straight Talk On American Design By Fast Company Staff We asked dozens of designers to critique U.S. design. They're not a bashful bunch.   We may be the court jesters of design or the ...READ»

Reinventing Memorial Day: Solutions for Silence and Sacrifice

In his series on making Memorial Day more meaningful, Steve McCallion presents solutions from quieting our social networks in observance to asking companies to celebrate country over commerce.READ»

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Reinventing Memorial Day: Creating Inconvenience and Relevance

Memorial Day has become just another excuse for a long weekend. Steve McCallion is exploring a way to bring back its meaning to Americans.READ»

• Steve McCallion's Beyond the Widget blog
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Reinventing Memorial Day: Beyond The Mattress Blowout Sale

From the archive, we pose a question that's still as relevant as ever: Why has Memorial Day, like so many of our national holidays, been reduced to appliance sales, fast food specials, and vacation deals? READ»

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Four Ways to Keep the Museum Experience Relevant

Can a museum change the way a city sees itself? A recent exhibition in Portland, Oregon made a case for how museums can continue to engage and energize their audiences.READ»

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The Portland Art Museum Transforms an Exhibition Into a Social Platform

A new exhibition is a wake-up call for businesses that have been slow to adopt platform thinking. Companies, non-profits and cultural institutions can all learn from its example.READ»

• Steve McCallion's Beyond the Widget blog

Portland Art Museum Tells the Story of China's Newest Dynasty: Design

An exhibition at the Portland Art Museum, "China Design Now," positions design as China's newest dynasty.READ»

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How the Portland Art Museum Is Bringing Art to the People

Its latest exhibition, China Design Now, uses crowdsourcing and experience design to shift the museum’s role from curator to moderator, and to put the museum in the center of a global conversation.READ»

• Steve McCallion's Beyond the Widget blog

Introducing Guest Blogger Steve McCallion: Consumer Experience King

When we named Steve McCallion as a Master of Design in 2006, we called him "The Mind Reader"--a title you don't just toss around haphazardly. But in his role as executive creative director at Ziba Design, in the burgeoning creative ...READ»

What Promises Can Your Consumer Experience Make?

Meaningful consumer experiences are based on a relationship between brands and people. By clearly promising something to people that is authentic and relevant, brands can increase the value of their products and services and connect on an emotional level.READ»

• Steve McCallion's Beyond the Widget blog

How Customers Saying "No" Can Become a Consumer Experience "Yes"

The customer is not always right. And it's often those moments when the customer resists change that an opportunity to innovate exists.READ»

• Steve McCallion's Beyond the Widget blog

Building Consumer Experience Value Using the Power of Metaphors

Metaphors not only transfer associations from a previous experience to a new one, they function as shorthand to help people understand the consumer experience offering and what it means in their lives.READ»

• Steve McCallion's Beyond the Widget blog

Does Your Company Support Consumer Experience Innovation?

Companies want to create value by delivering better consumer experiences, but many are not quite sure how to get there. The results have ranged from a proliferation of Apple-like Genius Bars to projects that simply never make it to market. This week, Steve McCallion explores some of the challenges companies face when trying to deliver consumer experience innovation. READ»