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Stefan Sagmeister

CreativityStudy

Is Imitation the Hidden Key to Creativity?

Social scientists create a model of how ideas spread and find that about 30% of people should create while the rest imitate.READ»

beachPic

How to Become a Design Genius: Take Time Off. Lots of It.

Every seven years, the graphic designer Stefan Sagmeister takes a one-year sabbatical. As he argues, that's not so crazy.READ»

Absolut
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Absolut D'oh!

Absolut tries for an inspiring new viral ad...and promptly gets called out for aping a design masterREAD»

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