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Apple's Earnings By The (Holy S*%#!) Numbers

Apple's finances released yesterday contain some incredible numbers that, at a quick glance, seem weird or impossible. Let's put them in context. And by context we mean some illustrative stats to grab your attention.READ»

The Demographics Of Occupy Wall Street

Students are a big contingent at Zuccotti Park and other occupations. But a new study shows that online support crosses age, income and political boundaries. Look out for the rich, nonpartisan mobs.READ»

How To Use Correlate, Google's New Data-Mining Tool, To Help Your Business

With Google's new Correlate system, companies have a powerful (and, free!) new data-mining tool on their hands. Let us imagine the ways in which we'll use it. READ»

Microsoft Toots Its Own Horn About Windows Phone 7, Misses a Few Notes

Microsoft has revealed some impressive-sounding stats to buff up the PR image of its Windows Phone 7 platform. But a close look at the numbers--and which ones aren't included--tells a different story. READ»

READING   |  Comment

Could Scribd Stats Change the Way We Write?

The "YouTube for documents" releases an analytics tool that gives insight on people's reading patterns. Thanks to Scribd, you’re about to find out what happens. READ»

HAPPINESS   |  Comment

U.K. Government Making Plans To Gauge Happiness Level of Rain-Soaked Citizens

Despite the fact that the U.K. is about to implement some of the most savage economic cuts seen in over a generation, the British government is to roll out a survey to gauge the mood of its nationals. The brave move involves asking ...READ»

World Cup Winners and Losers, By the Numbers

In case you weren't one of the 700 million-plus fans to watch the World Cup Finals yesterday, Spain beat the Netherlands 1-0 in extra time. But the España soccer stars weren't the only winners--and certainly the Holland ...READ»

POLITICS   |  Comment

Political Polling Becomes Alarmingly Inaccurate as More Households Give Up Landlines

The problem of cellphone-only households is only increasing for political pollsters. Political stats expert Nate Silver says the problem now introduces a "statistically significant bias" for pollsters.READ»

Obama's Data.gov Relaunch: Twitter-Tracked Airport Security Lines, County-by-County Health, and More

Wired got a look at the totally redesigned Data.gov, one of President Obama's keynote first-term promises that frankly hasn't seen enough use or praise. The new version could change that.READ»

Android's Apple-Smashing a U.S. Phenomenon

Lies, damned lies and statistics: You can play games with numbers, and recently the game has been to show Android phones are beating the iPhone in the U.S. Now new data proves that in the rest of the world, Google's still chasing ...READ»

Is Facebook Becoming the Whole World's Social Network?

Facebook's growth, which we already know is massive, is truly a global phenomenon, it turns out. And nations with the fastest membership growth rate are in South America, and Asia. Is Facebook becoming the global phone book?The data's ...READ»

If Money Were No Object, Would People Shop More? [Stats]

If we had more money, would we shop more? The answers reveal underlying attitudes about time-money tradeoffs...and may surprise you.READ»

Infographic of the Day: The State of the Internet

A video collecting a blizzard of stats about the internet.READ»

Infographic: ChatRoulette, "Nexting" by the Numbers

Ladies really do have all the luck, and the perverts are a sizable minority, according to Casey Neistat's video study of ChatRoulette.READ»

How Would Senior Executives Spend An Extra Hour a Week? [Stats]

From senior executives to soccer moms, it seems that everyone is overbooked and overwhelmed. But what would you do if you had an extra hour of time? Would you catch up on your inbox? Start a new project? Relax and play more? This is ...READ»

More Content Shared on Facebook Than Ever, but User Activity Is Falling

There's a surprise buried deep within the statistics Facebook has revealed about its user base's activities on the social network: Sure, more content is being shared than ever before. But the percentage of sharers has shrunk. The ...READ»

Prime Access's LGBT Media Strategy

Howard Buford, 50, has created LGBT-targeted advertising for companies such as JPMorgan Chase, Hyatt, and Showtime. Each year, Prime Access reports on which brands are perceived to be the most and least gay-friendly.READ»

What Are the Odds...That You'll Be Eaten By a Shark?

Book of Odds is devoted to all manner of odds. Chance a kid grows up to be a fashion model? 1 in 81,440. That you'll be eaten by a shark? 1 in 251,800,000.READ»

DAN HEATH   |  Comment

The Gripping Statistic: How to Make Your Data Matter

We're awash in data. Here's how to make yours matter.READ»

FlowingData Graphs Your Life Via Twitter

Ever wonder how many cups of coffee you drink, or how many times you log into Facebook this month? Perhaps you’d like to track your caloric intake, and know what times of day it peaks and troughs. There's now an app for that, and all you have to do is Tweet your entire life.READ»