startup | Fast Company

KaChing Takes the Thinking Out of the Stock Market Gamble

BY Chris DannenMon Oct 19, 2009 at 2:32 PM

KaChing is a new startup that allows you to bet alongside top investors, so that every move they make can be duplicated in your portfolio. VentureBeat likens it to "fantasy football for investing junkies," but its effect is more ...READ»

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Advertising Launch: Verizon Android Takes on iPhone

BY David CapeceMon Oct 19, 2009 at 9:48 AM

Forrester predicts that Google's Android will overtake Apple's iPhone as the 2nd largest smartphone platform by 2012. That's a bold prediction for Google to topple the hottest, most buzzworthy phone in the world. The first step in the Android attack, an advertising campaign Droid Does, has launched and we like what we see. While Android is off to a good start with a buzzworthy campaign, this is just the first attack. Let's stay tuned for...READ»

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Top 5 Tips for Hiring Top Talent

BY David CapeceMon Oct 19, 2009 at 9:45 AM

There is a guiding philosophy that human capital can be an organization’s most important asset. In sports, managers are counted on to provide leadership in managing the team. From Joe Torre to Vince Lombardi, several standout managers have been able to deliver consistently great performance. Similarly, star performers are game changers on the field. In the business world, we all know about Steve Jobs and his track record with Apple. We recently worked with a client with a client...READ»

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LinkedIn Reaches 50M Users

BY David CapeceFri Oct 16, 2009 at 8:24 AM

Facebook and Twitter have both recently passed significant milestones in new user growth over the past few months, Facebook reached 300 million users, while Twitter saw growth rates over 1000 percent. It came as no surprise that LinkedIn would follow suit, announcing on Wednesday that the popular professional networking site had surpassed 50 million users. The news was even more interesting in that much of the growth came from unique visitors, signaling to those in charge that people were going...READ»

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Does Your CEO Blog?

BY David CapeceThu Oct 15, 2009 at 8:04 AM

“Helping Dolphins Fly” is the title of blogpost from CEO of Microsystems, Jonathan Schwartz. Sun Microsystems is not helping dolphins fly of course, it’s a metaphor for their acquisition of My SQL (their logo is a dolphin). Johnathan is one of the leaders in the CEO blogging community and has set an example of the what a CEO blog can be. We will weigh the benefits and downsides of CEO blogging to help determine whether or not you, as a CEO, or your boss should take…READ»

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How to Make Money and Make a Difference

BY Glenn CrostonThu Oct 15, 2009 at 2:56 AM

We all hear a lot about the problems we face, and there's no lack of them it seems. Our environment and our economy face great challenges. We need clean water and food. We need to produce ...READ»

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Effective Internal Marketing Strategies for All Businesses

BY David CapeceWed Oct 14, 2009 at 7:58 AM

Southwest Airlines is not just an airline, it is “THE low-fare airline.” For Southwest, its motto gives internal direction and guidance. It serves as a practical tool for employees and executives to make decisions that are in-line with the brand. Rallying your team around a single mission builds a cohesive brand identity that will differentiate you from your peers. It’s not just reciting “we are the low-fare airline,” that will make you “THE low-fare airline,” however. It has to be the…READ»

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Developing a Marketing Plan Strategy

BY David CapeceTue Oct 13, 2009 at 8:06 AM

How are you going to get from (a) where you are now to (b) your goals? A marketing plan is the vehicle that gets from here to there. It is an outline of how your efforts are working together to reach business goals. Ultimately, you are finding the most effective strategies to sell your product or service to the most receptive audiences. There are several key stages in developing a marketing plan that help you organize and prioritize your…READ»

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How to Set Business and Marketing Goals

BY David CapeceMon Oct 12, 2009 at 8:22 AM

Have you ever driven through a thick fog? Though your brights are on, it’s difficult to see the person passing you, let alone five feet in font of your hood. This experience is very much like running a business without clearly defined goals. Setting business and marketing goals gives your company direction and focus. Ultimately, you have to motivate your team and it is...READ»

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Top 5 iPhone Apps for Productivity

BY David CapeceMon Oct 12, 2009 at 7:49 AM

Apple’s App Store downloads surpassed 2 billion in just over a year, at an astonishing rate of 6.6 million downloads per day. With more than 85,000 apps available, iPhone and iPod users are at no loss for options. The iPhone can be as useful as you need it to be, and the potential that it has is amplified even more with the right apps. The App Genius has made it easier to find some undiscovered apps, and undoubtedly added to the rapid increase in downloads. From personal use to strictly business, the iPhone or iPod can deliver results quicker than you can say, “There’s an app for that.” For many, business is done solely on the iPhone, from entering credit card information…READ»

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