startup | Fast Company

Pushing the Limits: A Look at ACLU and PETA

BY David CapeceThu Nov 12, 2009 at 6:44 AM

It was during this event that the world first heard of the organization behind the controversy, PETA. Since then, PETA has graced the headlines on many occasions: "Nude PETA Women Shower at 7th and Penn." and "PETA profits from animal suffering..."READ»

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Best Digital Practices in the Health Industry

BY David CapeceWed Nov 11, 2009 at 6:41 AM

Healthcare insurance, reform, H1N1, food contamination and countless stories that pull on our heartstrings are daily discussion topics in newsrooms, blogs and dining room tables across the nation. It should come as no surprise that many of the top 50 digital social-cause influencers are related to health. Health is clearly on the American mind. Now the question is why have...READ»

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Environment and Animals Intersect as Nature’s Cause

BY David CapeceWed Nov 11, 2009 at 6:36 AM

More and more people are becoming aware of the importance of the natural world and the human impact on our planet. This discussion is growing politically, economically and culturally. The emergence of planetary cause, inclusive of animals and the environment, is being fueled online. While United Way and the Salvation Army may lead the way in total dollars...READ»

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Introduction to the Digital Influence in Social Cause Report

BY David CapeceTue Nov 10, 2009 at 7:41 AM

Charitable giving has been on the decline since the onset of the recession. Total US gifts and pledges decreased 5.7% on an inflation-adjusted basis to $308 billion in 2008 according to Giving USA Foundation. More than half of charities are experiencing a downturn in contributions so far this year compared to the same time in 2008, according to an informal poll by the Association of Fundraising Professionals. In the face of...READ»

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Cutting Through The Noise – Getting Marketing On the Map

BY David LavendaMon Nov 9, 2009 at 11:54 AM

Based on my last post, I thought it might be helpful to present several ideas about how to get small/young companies to focus on investing in strategic marketing, early in the product/service development cycle. First, let's look ...READ»

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Examining the Digital Influence in Social Cause Report

BY David CapeceMon Nov 9, 2009 at 9:15 AM

As the audience and user-base of social media networks continues to expand in both number and age, industry sectors that previously had no presence online and now learning how to leverage these tools to extend their impact. In particular, the non-profit sector is one of these sectors to watch. It seems as if social media was made...READ»

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Top 5: Green Gadgets

BY David CapeceMon Nov 9, 2009 at 6:44 AM

How is fashion infused with history and updated with green tech? Or, how can a watch save you from air pollution? We have scoured the web to find where tech and sustainability meet to make fun, interesting and sustainable gadgets. Gadgets, in and of themselves, are an eco-hazard with dangerous chemical compounds, but Sprint has thought about a solution to that too. Here are the...READ»

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REPORT: Digital Influence in Social Cause

BY David CapeceMon Nov 9, 2009 at 6:41 AM

Established charities, such as the American Red Cross (#1), PETA (#2) and Greenpeace (#4), dominate the top 50 digital influencers in social cause, according to the The Digital Influence in Social Cause Report. The new report was released today by digital agency, Sparxoo, to explore how non-profits are utilizing the web to increase brand visibility, engage new audiences and spark social cause discussions. New entrants, such as Kiva…READ»

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Trust Agents: The Essential Startup Social Media Guide

BY David CapeceThu Nov 5, 2009 at 8:29 AM

This month, the Sparxoo team read Chris Brogan and Julien Smith’s Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust. As top social media specialists themselves, Brogan and Smith have a lot of knowledge to share, and did not hold anything back. We want to share some key points and takeaways, and encourage you to read it...READ»

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Are Brands Dead for Good?

BY David CapeceThu Nov 5, 2009 at 8:22 AM

“Brands are dead!” says marketing guru, Faith Popcorn. Consumers are asking themselves, “Why would I buy a 50 oz Tide for $20 when I could buy a house brand for $3.99?” But she is not the only one declaring a fateful decline of brands. Brand values are down across the board, according to a new study by Interbrand. When budgets are tight, are consumers thinking about brands or…READ»

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