startup | Fast Company

Boxee Gathers iTunes, Hulu, Last.fm and More in New Set-Top

BY David CapeceFri Dec 4, 2009 at 6:40 AM

With the availability of devices like Tivo, DVR, and online video streaming platforms, we have access to nearly every show on television, whenever we want it. Our growing media consumption – whether it’s through TV, YouTube, iTunes, or streaming video – is no doubt growing each year, and expanding beyond the television set itself to ever more popular on-demand streaming platforms. Online video streaming will get even…READ»

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Is Banner Advertising Still Relevant?

BY David CapeceThu Dec 3, 2009 at 6:48 AM

All of the clicks for online ads are derived from a mere 16% of internet users, according to a recent study by comScore. That means, you’re optimizing your ad for that 16% of users — a very small audience to capture. As consumers become more digitally savvy, they are less inclined to click on advertisements. What happens for those business owners that do not have audiences in that...READ»

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“First Click Free” Will Give Allow Publishers to Re-Enforce Pay Walls

BY David CapeceThu Dec 3, 2009 at 6:42 AM

After Rupert Murdoch proposed blocking his paid sites from Google (saying, search engines are “feeding off the hard-earned efforts and investments of others”), the search engine giant has made a surprising move to reach across the table and help publishers like Murdoch. In the past, Google has been criticized for thinking like engineers (for instance, the copyright infringements that made Google Books possible), not business people. They might be…READ»

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Healthcare Startup in India

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Digital Influencers Usher in a New Era in Branding

BY David CapeceWed Dec 2, 2009 at 7:15 AM

Brands are taking two tough punches right now: 1) the economic downturn has continued to spur consumers to buy private label and 2) digital social influencers are taking control from brand managers. The question is not just how brands can survive, but more importantly, how can brands thrive?READ»

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Using Google to Optimize Blog Post Headlines

BY David CapeceWed Dec 2, 2009 at 6:53 AM

Optimizing your blog post headlines often seems like a mysterious, esoteric, black art. With data-rich online resources, optimizing blog post headlines can be simple, straightforward and actionable. Such resources, like Google, eliminate much of this mystery surrounding the issue. We will walk you through the simple steps of optimizing your blog post headlines — from how to identify your keywords and…READ»

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Optimizing Blog Post Headlines in WordPress

BY David CapeceTue Dec 1, 2009 at 7:06 AM

If you were to develop a site seven or eight years ago, you would likely need at least a basic understanding of programming codes like HTML or Javascript. Such coding was a significant barrier to entry for many non-digitally savvy users. The game changed when WordPress was developed in 2003. Since its release, Wordpress has grown to an incredible...READ»

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Creating a Valuable Network of Business Relationships

BY David CapeceTue Dec 1, 2009 at 7:03 AM

“We all exist within this complex network of human development. Today, the human network’s reach and complexity have nearly exceeded our ability to understand what we are creating and how it affects us.” We have emerged from a period of excess and frivolity, where objects and things...READ»

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Phoenix Company Re-formulates Paint Without Toxins -- Even the Tints

BY Francine HardawayMon Nov 30, 2009 at 7:52 PM

If the air quality inside your house concerns you, you might want to think about the paint on the walls. A Phoenix startup, Green Planet Paints, has done that, and come up with what they think is a better way to ...READ»

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Are Connections or Followers more Important: LinkedIn or Twitter?

BY David CapeceMon Nov 30, 2009 at 7:25 AM

In early April 2009, we witnessed a social media milestone: Ashton Kutcher collected 1,000,000 followers on Twitter. Since then, Oprah has begun tweeting and the microblogging site has been the social network darling of the mainstream media. What does it mean to have a network on Twitter? Could Ashton Kutcher ever collect 1,000,000 connections on LinkedIn? Probably not. But why?READ»

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