startup | Fast Company

Finding the red thread: Lessons from American brands

BY David CapeceWed Dec 9, 2009 at 7:07 AM

Driving across the country is enough to remind anyone not only how geographically expansive the US is, but also just how disparate a culture we are “under one nation”. Besides surprise at how much of the country really is corn fields, one is also forced to recognize that American culture is not just that of its individual metropolitan centers. On the contrary, much of American culture is characterized by...READ»

ENTREPRENEURSHIP | Comment

At the Silicon Valley VC Summit Scary News Followed by Optimism

BY Francine HardawayTue Dec 8, 2009 at 1:11 PM

(Crossposted to my Stealthmode Blog)I asked Bill Gurley whether a new model for early stage funding would emerge now that the VC industry is "slimming down" (perhaps shrinking by 50%) due to the rebalancing of university ...READ»

BLOGGING | Comment

How LinkedIn Could Cross the Chasm

BY David CapeceTue Dec 8, 2009 at 7:15 AM

Though Twitter has captured much of the social media attention in the past year, LinkedIn continues to pick up steam. While the professional-focused social network recently reach the 50 million user mark, we set out to discover how the site could accelerate its growth. We used Quantcast to analyze LinkedIn and other top-tier social networks to identify the best practices to...READ»

BLOGGING | Comment

Stengthening Brand America: Interview with Edward Burghard

BY David CapeceTue Dec 8, 2009 at 7:12 AM

Earlier this year, we conducted a survey of emerging leaders and presented the results in our America State of the Union 2009 report. We covered the ideal traits of America, including opportunity, innovation, diversity, and ...READ»

BLOGGING | Comment

Top 5 Tips to Increase Social Capital on Facebook

BY David CapeceMon Dec 7, 2009 at 6:38 AM

Coca-Cola is the leading brand on Facebook with over 3.7 million fans. More and more brands are creating fan pages to capture the hundreds of millions of Facebook users across the world. Facebook can be a powerful tool to generate website referrals, engage existing and acquire new customers. It’s about creating meaning in your digital space that people want to be a part of. We’ll discuss how to brand your page, build relationships and engage and empower your…READ»

MARKETING | Comment

Good Marketing Starts With Good Story Telling

BY David LavendaSun Dec 6, 2009 at 3:44 PM

Your product/service vastly improves your customers’ lives. In today’s world of stimulus saturation, how do you get your message across? Let’s look at two approaches. This example is taken from a company ...READ»

HEALTH | Comment

What makes employees tick?

BY Ashwin NaikFri Dec 4, 2009 at 7:11 AM

Startup companies all around the world struggle to attract, retain and motivate talent. If you ask any founder, this has to be the top 3 priorities of her personal time. To figure out what startup companies can do to build the right ...READ»

BLOGGING | 2 comments

NYT Moves to the Crowd?

BY David CapeceFri Dec 4, 2009 at 6:51 AM

As we find more and more ways to connect online, the trend of crowdsourcing only seems like a natural progression to solve problems, collaborate, and join in discussion with people from around the world. Crowdsourcing’s scope – from social networks to intellectual capital and microfinancing – covers nearly...READ»

BLOGGING | Comment

Boxee Gathers iTunes, Hulu, Last.fm and More in New Set-Top

BY David CapeceFri Dec 4, 2009 at 6:40 AM

With the availability of devices like Tivo, DVR, and online video streaming platforms, we have access to nearly every show on television, whenever we want it. Our growing media consumption – whether it’s through TV, YouTube, iTunes, or streaming video – is no doubt growing each year, and expanding beyond the television set itself to ever more popular on-demand streaming platforms. Online video streaming will get even…READ»

BLOGGING | Comment

Is Banner Advertising Still Relevant?

BY David CapeceThu Dec 3, 2009 at 6:48 AM

All of the clicks for online ads are derived from a mere 16% of internet users, according to a recent study by comScore. That means, you’re optimizing your ad for that 16% of users — a very small audience to capture. As consumers become more digitally savvy, they are less inclined to click on advertisements. What happens for those business owners that do not have audiences in that...READ»

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