The one thing you can’t afford to cut during economic downturns is marketing. This is the time when you must reach out to pick up new customers, cement relationships with old customers and brand your company. But if you have a green business conventional marketing may make you think twice. Can you really send out flyers? (even if it is on recycled paper) Does promoting your business in newspapers sound a little like sponsoring the destruction of millions of trees?
Here are some very cool gentle green marketing ideas that will help bring in customers and secure your brand as truly eco-friendly while saving you a bundle in marketing costs. The first few are exclusively using the power of the internet for free marketing strategies, the rest are ways to pull in customers without using conventional, wasteful marketing tactics.
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