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The Danger Of Saying "Lighten Up! It's Only..."

If we are asking audiences for their time and expecting to engage with them, we need to respect that time and take our communication with them seriously. The moment dismissive attitudes start to creep into our work, we might make the switch from making sincere mistakes to insincere ones. READ»

DESIGN   |  Comment

BioWare Bets Big With The Old Republic

On December 20, BioWare will release "Star Wars: The Old Republic," its most ambitious project yet. Bigger than all of its previous games combined, it could be a monumental success--or a titanic failure.READ»

More Machine Than Man Now? Xbox Pushes Kinect's Gesturing Gameplay To New Level

Activating Jedi powers with motions actually used in the movies? Yes, please!READ»

RAYTHEON   |  Comment

Death Ray-theon: Anti-Aircraft Laser Unveiled

American defense firm Raytheon unveiled its anti-aircraft laser, of all places, at an airshow in England. Called the Laser Close-In Weapon System, Raytheon said the 50 kilowatt beam it produces can be used against aircraft, ...READ»

GEEK CHIC   |  Comment

Star Wars Girl Taps Female Geek Chic Market

How many Star Wars fans out there in a galaxy far far away are female? Probably more than you think. According to Ashley Eckstein (above), the voice behind Ahsoka Tano on the hit animated series Star Wars: Attack of the Clones, ...READ»

Death Star vs. Japan: How Adidas Survived One Viral Ad Campaign Gone Wrong

Adidas came up with an ingenious viral marketing campaign tied to its Star Wars collaboration. Too bad it offended the entire nation of Japan.READ»

MOONDROID   |  Comment

NASA's Madcap Sci-Fi Plan Could Get an Android Moonwalking Within 3 Years

NASA's moonshot program is in tatters, and the shuttle's due to fly for the last time soon ... but it doesn't mean there's no exciting space news. For example: Did you know NASA could send an android to the moon inside just three ...READ»

"Star Wars Uncut:" 472 Groups of Amateur Auteurs Reenact a Feature Length Classic

The Force is strong with this one. Over 472 groups of people have re-enacted 15-second clips of Star Wars, which have been edited back together into a full-length film.READ»

Battlestar Galactica Coming Soon to Fight With Star Wars and Star Trek MMOs

Bigpoint and Unity Technologies announced on Tuesday that Battlestar Galactica Online will be released this Fall. The MMO (massively multiplayer online game) will debut on Syfy Channel's site first, as a 30-day exclusive, and will use ...READ»

STAR WARS   |  Comment

These Adidas Star Wars Kicks Are Kinda Genius

The full line is actually pretty subtle. Stylish, even.READ»

ADIDAS   |  Comment

Adidas and Star Wars Form an Imperial Shoe Force

Adidas Originals is joining forces with the (sadly but acceptably over-licensed) Star Wars brand for a new line of shoes and activewear due out early next year. Though this isn't the first time Adidas and Star Wars have partnered, the ...READ»

Rampaging Elephant Gadget Inspired by 'Star Wars'?

Rampaging elephants may not be a particularly bothersome problem around your neck of the woods, but they are in India. Instead of anesthetizing them, an inventor's come up with a neat solution that's seems to have sprung from repeated ...READ»

2012   |  Comment

The 12 Best and Worst Digital Characters

With the coming release of James Cameron's sci-fi epic, moviegoers are focusing anew on digital characters. It's tough to fashion from mere pixels believable beings that walk and talk and seem to feel the same emotions of real humans. Here are the virtual actors that lived up to their living colleagues, and those that fell flat on the screen.READ»

Infographic of the Day: The Plot of Lord of the Rings

Randall Munroe's claim to fame is XKCD, a Web-comic devoted to geekery which has a rabid following. Today, he's scrapped the math jokes and dry wit for a massive infographic, illustrating all of the character interactions in Lord of ...READ»

STAR WARS   |  Comment

The Empire Strikes Barack: Obama Cancels Europe's Star Wars Defense Shield

President Obama's just canceled a Bush-backed missile defense shield destined to protect Europe from Iranian ICBMs. It's a whole new ball game compared to the original "Star Wars" SDI program. Remember that? Let us remind you.READ»