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Ramping Up The Emotional Side Of Marketing When It Can't Be Measured

There are things you inherently cannot track but that are still linked to the most powerful sales tool that ever existed: emotion. READ»

MICROSOFT   |  Comment

Microsoft's Looking Glass Tool Tracks Social Buzz for Companies

So you can figure out how to calm the angry Twitter masses or handle Facebook slapdownsREAD»

SQUIDOO   |  Comment

Will Squidoo Kill Your Company's Shot at (Free) Feel-Good PR on Twitter?

Today Squidoo founder Seth Godin announced that his company would begin launching websites for major companies that collect social buzz--good and bad--from around the Web. In his blog, Godin says that these "conversations" are already ...READ»