Derrick Rose is already one of the fastest players in the NBA. But when he met with designers from Adidas two years ago to discuss creating a new shoe, Rose, the white-hot point guard for the Chicago Bulls, had one request: Make me ...READ»
The Tour de France kicks off this weekend, which means Nike's monstrous marketing machine starts to focus on something that isn't spherical. (Which is good news since Kotaku's Luke Plunkett posted a sneaky observation on Twitter that ...READ»
Adidas was struggling with its brand just a few years ago. Despite trying mightily to fight the big-name endorsements game with Nike, they always seemed to lag. Do you even remember that Adidas' big-name star was ...READ»
