Listening to current marketing principles today, one can easily become distracted in the multitude of social media channels and where the real value lies. One basic principle that is being adopted more is "crowd sourcing" or "marketing to crowds," when in fact the validity of this argument is actually very weak. READ»
Tiger Woods isn't hooked on Twitter like Shaq, but he's keenly aware of how important social media is becoming to pro athletes who are creating a personal brand.READ»
The NHL has been around longer then the NFL, NBA, and NASCAR, but it's nowhere near the juggernaut that they are. So you have to give the NHL a hand for yesterday's Winter Classic. Who can resist watching hockey on a baseball diamond?READ»
