Sports Illustrated

Time's Printed RSS Feed Magazine Needs Debugging, Ad Blocking

BY Ariel SchwartzFri Apr 17, 2009 at 1:10 PM

The first issue of mine magazine has been released, Time Inc.'s 10-issue experimental mash-up of its different magazines into a kind of printed RSS feed, and the results are not going to put Google Reader out of business anytime ...READ»

MINE | 6 comments

Time Inc.'s Mine Magazine is a Printed RSS Feed

BY Ariel SchwartzWed Mar 18, 2009 at 3:53 PM

The news just keeps getting more personal. Hyper-specialized blogs, RSS feeds, and personalized Google homepages let us focus on what we care about and tune out the rest. Thus far, personalized news has been limited to the Internet, but Time Inc. is bringing it to the printed word with mine, a five-issue, 10-week, experimental magazine...READ»

BRAND CALIBRATION | 2 comments

Who Gets "It"? NFL Players Association Doesn’t

BY Alder CrockerMon Dec 1, 2008 at 8:15 PM

I have never accused myself of, nor misled myself about, being in tune with the strategic rationale of some marketers because I wasn't in those meetings, but I simply can’t explain the new campaign for the NFL Players Association ...READ»