How Spin Master Toys created the hit Liv dolls, a thoroughly modern marriage of tech, storytelling, and 21st-century marketing that has industry giant Mattel looking over its shoulder.READ MORE›
1959: Barbie
The first adult doll focused on fashion was also one of the first toys to rely heavily on TV advertising.
1960: Chatty Cathy
This talking doll used a low-fidelity phonograph record to speak one of 11 phrases when ...READ MORE›
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