If you’ve ever worked for a boss that was openly enthusiastic about what they did, then you know how infectious that becomes for the entire company. These individuals can set the course for helping the organization separate itself ...READ»
Creative marketers are launching new efforts to reach the Latin American community. Olga Romero manages multicultural communications for Southwest Airlines.READ»
By dissecting the strategies of companies like Dell, Southwest Airlines, and Walmart, who over the course of the 1990s radically disrupted their industries, we found some surprising similarities in how these companies engineered breakthrough growth. READ»
Rumor has it that we're becoming a service-based economy. Some say we'll be a country doing nothing else in the not-so-distant future. While I don't buy into that extreme, if it's remotely close to the truth, then most of us have an enormous amount of work to do. READ»
I was once asked, "What do you learn from your children about innovation?" After stalling with "umm," it hit me: warm batteries. My son has taught me to look out for warm batteries. That lesson, I believe, is the fundamental key to unlocking breakthrough ideas. READ»
The review of Kaihan Krippendorff's strategy framework continues with a look at how to evaluate potential strategies to isolate those with the highest potential.READ»
Southwest has pissed off its fair share of customers, bumping more of them from oversold flights than any other carrier last year. You don't have to look to far to find disgruntled flyers saying things such as, "I have always flown ...READ»
At first it was cute. I would hum it under my breath. It was a promotion that was sweeping the nation--move over Jared, Subway's $5 foot long sub (ANY) campaign was a hit. That was until I realized Subway's corporate definition "ANY" must be at least slightly different from those of their franchisees.READ»
Be a fish, let them be birdsI
think I’ve mentioned this Zen Koan before, but it’s worth reminding
ourselves of it: the bird and the fish both pursue the same goal in
winter – to stay warm – but they take opposite ...READ»
Social Media has worked quite well for B2C companies like Dell, Home
Depot, Proctor & Gamble and Southwest Airlines but what about B2B.
Chris Yates is starting to help B2B companies play in the Social Media
arena. Here is the ...READ»
Southwest Airlines announced recently that it is launching a prototype "green plane," a Boeing 737 tweaked to include environmentally responsible materials and cut down on fuel use. It's a nice idea, but is it an honest effort or ...READ»
It’s October! And, that means that those of us in the Midwest, are preparing for hibernation. It’s truly a bittersweet time of year. Yeah, the fall colors are nice. Yeah, we’ve got Brett Favre in Minnesota and we’re all ...READ»
Democratic management is all the rage: big time players like Southwest, meetup.com, and General Electric have all jumped on the populist bandwagon. The democracy evangelists have quite convincingly extolled the strategic value of ...READ»
On my flight back from Rochester the other night after delivering a workshop to a group of CEOs, I was reading a fascinating article titled "Culture in Action" by Ann Swidler. In it I read the following ...READ»
