Are you measuring the interplay and overall performance of your combined paid, earned, and owned digital media channels? Here's a 5-step process to discover which elements are driving the most value. READ»
Razorfish isn't labeling their digital trends outlook as "digital" this year. And it's no accident. The marketing and design agency that’s been rooted in digital since its inception in 1995, is making a statement that digital’s ...READ»
Dave Ridley made good on his word.
Southwest’s senior VP for marketing and revenue management said that the discount carrier chooses to add destinations based on whether a city’s airport is "overpriced and underserved" and ...READ»
From where Abel Zalcberg sits in his office at OFM headquarters in Holly Springs, North Carolina, he can’t see the 250-kilowatt solar photovoltaic system on the roof, but its ROI is a glaring factor in his bottom line. His company ...READ»
It may take a village to raise a child, but it took the rallying cry of an entire town--and a no-cost, 1.8-million-square-foot building--to convince Carbon Motors to locate its manufacturing facility to Connersville, Indiana. Carbon ...READ»
It’s been a busy week in the Southeast.
That’s A Lot of Bottles
About 200 hundred people gathered at the new Spartanburg, South Carolina plant of the United Resource Recovery Corporation (URRC) to celebrate the farthest reaching ...READ»
Energy. Enthusiasm. Optimism.
Hardly words that come to mind when describing a 7:30 am meeting on a chilly Monday morning. But the main dining room of Soby's on South Main Street in downtown Greenville, SC fairly crackled with ...READ»
It's green technology on a greenfield site.
Horsehead Corporation, a leading U.S. producer of specialty zinc and zinc-based products, is going to locate a new $87 million recycling facility in Barnwell County, South Carolina. ...READ»
