solutions | Fast Company

Don't Let Your Expertise Kill Your Products

BY Neil BaronFri Sep 30, 2011

Technology companies struggle to explain what they do in a way that non-experts can understand. A major reason is that we use different parts of our brains than our customers and prospects when thinking about our products. Here are three ideas to deal with this challenge.READ»

LEADERSHIP | Comment

Four Simple, Free Ways To Keep Your Employees Focused And Efficient

BY Ethan HaleTue Sep 27, 2011

As a business owner or manager, one of your jobs is to leverage all of your resources efficiently. And arguably your most important resource is your workforce. Here are four environmental techniques to help keep them focused and motivated. READ»

LEADERSHIP | Comment

Integrating Two Companies? Don't Lose Sight Of The Customer

BY Neil BaronFri Aug 19, 2011

This year, M&A activity is on track for a five-year high. However, while 80% of mergers are done for revenue reasons, only 12% actually result in revenue increases. Here's a road map to increasing your chances of success. READ»

LEADERSHIP | Comment

The Best Way To Develop A New Product

BY Neil BaronMon Aug 8, 2011

Most companies develop a product and then ask marketing to figure out who may want to buy it. There is no guarantee that anyone will. There is a better way to increase the odds of commercial success.READ»

DISRUPTIVE TECHNOLOGY | Comment

Rethinking Product Marketing

BY Neil BaronThu Apr 14, 2011

The relentless buzz has been about social media and how to leverage FaceBook, Twitter, LinkedIn, etc. While all of the hype has been about the impact of social media on communications, corporations are rethinking the role and importance of product marketing. READ»

DISRUPTIVE TECHNOLOGY | Comment

Seven Ways to Build a Better Customer Reference Program

BY Neil BaronThu Jan 20, 2011

The greater the customer's perceived risk when buying a solution, the more important references become.READ»

DISRUPTIVE TECHNOLOGY | Comment

Thank You Aretha for Teaching Us How To Manage Beta Sites

BY Neil BaronWed Feb 10, 2010

In 1967, Aretha Franklin, The Queen of Soul, released the mega-hit, “Respect”. The opening lines to what Rolling Stone considers one of the greatest songs of all time have provided encouragement to people all over the ...READ»

DISRUPTIVE TECHNOLOGY | Comment

Why Botching Your Beta Site Is Worse Than Shanking Your Tee Shot

BY Neil BaronTue Jan 26, 2010

My fourteen year old son and I decided to learn to play golf together. We spent the better part of the summer practicing our chipping and putting. We improved our short game to the point where we were doing ...READ»

CHRISTINE HUEBER | Comment

ReadWriteWeb’s Top 50 Real-Time Web Companies

BY Christine HueberMon Sep 28, 2009

Below is a listing from Read Write Web of their 50 leading companies of the Real-Time Web. Like any list, we all have our own favorites. I invite you to list more below in the comments.READ»

"SOCIAL NETWORKING" | Comment

Twitter Optimizing Tool: TweetSurge.com

BY Christine HueberFri Sep 25, 2009

This amazing application will hugely optimize your Twitter time and focus. I found it while browsing my Ping.fm account. TweetSurge.com borders on magical in its efficiency and usefulness because it so easily enables you to grow and identify your target niche market on Twitter. TweetSurge.com allows you to identify your target users by the common language they tweet. For example, you can find and follow users based on keywords or keyword phrases. You can also find users within specific regions, zip codes, or longitude/latitudes. Lastly, TweetSurge provides the ability to search through a user’s description and location field on Twitter.com. TweetSurge.com offers a wide variety of tools designed to assist you optimally manage your Twitter account, whatever the size. It also has tools that will allow you to respond automatically 24 hours a day, 7 days a week to your followers … like auto-follow and -unfollow. Very sweet, in my opinion! Have your own tips, tricks, or stories of efficient and useful Twitter applications, to share? Let’s hear them in the comments below. To your continued success, Christine Elisabeth von Malsen Hueber Your Exclusive Social Network Strategy & Business Management/QuickBooks Solutions Expert http://www.ChristineHueber.com ChristineEHueber @Gmail.com *Please do connect on LinkedIn* http://www.Twitter.com/CEHueber http://www.FaceBook.com/Christine.Hueber http://www.FaceBook.com/ChristineEHueber *Fan Page* +1 530.582.8091 Direct P.S. Please do comment … I’d love to hear your thoughts! P.P.S. What else would be interesting and useful for you to read about here? Please let me know in your comments or via my email above. Thanks! READ»

ACCOUNTING | Comment

Get more Freedom!

BY Christine HueberSun Aug 23, 2009

How Can I Assist You?READ»

COST SAVING | Comment

Web Video on Pay on Results Publicity Shop

BY Ink Inc PRThu May 7, 2009

Every publicist gets asked (often) to explain what, exactly their job is, and most people 'kind of' get the answer. Ryan Gerding from InkIncPR.com took two minutes to record a message for you to explain what life in the PR fast food drive up lane is all about… READ»

EMAIL | Comment

Aghreni delivers 1.5 million emails for Indian Marketers in less than 2 months of its operations

BY Aghreni TechnologiesSun Mar 15, 2009

Aghreni Technologies, leader in interactive email and mobile marketing recently published the numbers to the Industry. It sent about 1,450,000 emails through its email marketing platform in just less than 2 months of its operations in india.READ»

EMAIL | Comment

End to End Email and Mobile Marketing automation Solutions and Services for Marketers

BY Aghreni TechnologiesSun Mar 15, 2009

Aghreni Technologies, that is part of a global email marketing giant is offering e-messenger, email and mobile marketing automation platform that can send high volume emails and mobile messages with high deliverability to Indian Marketers.READ»

PROMAT | Comment

Who Gets It? Savvy Trade Show Exhibitors & Their 5 Rules For Success

BY Alder CrockerMon Jan 19, 2009

I recently returned from the bi-annual Professional Materials (ProMat) trade show at Chicago’s McCormick Center, and it was quickly evident that many companies have lost sight of the 5 rules of B2B trade show process. They ...READ»

STRUCTURAL DRAFTING | Comment

DraftingSimplified for Drafting Services & Solutions, Drafting Jobs and CAD Drafting

BY Drafting Services Architectural CAD DraftingMon Dec 8, 2008

Drafting Simplified offers its services in converting drawings in any form to editable CAD files.READ»

STRUCTURAL DRAFTING | Comment

Affordable and Reliable Mechanical Drafting, Mechanical Products and Machine Drawing

BY Drafting Services Architectural CAD DraftingMon Dec 8, 2008

Mechanical drafting and design has considerably benefited today’s advanced mechanical and engineering designers. Although. A number of the generally cited benefits include better accuracy, efficiency along with easy meddling inspection, better layout, tagging and dimensioning.READ»

CAD TO CAD | Comment

Structural Drafting and Detailing Services for Timber, Steel, Concrete and Prefabricated Materials

BY Drafting Services Architectural CAD DraftingMon Dec 8, 2008

We focus in providing precise, speedy and cost effectual Structural Drafting services for Steel, RCC & Pre-stressed structures.READ»

GOOGLE | Comment

Who Gets "It"? Only A Few Industrial Manufacturers - Part II

BY Alder CrockerWed Oct 1, 2008

If many manufacturers and their sales teams sell products and not solutions, does that mean that their customers buy products too, and not solutions? They buy both of course, but it depends on what level in the hierarchical ...READ»

BRAND CALIBRATION | Comment

Who Gets "It"? Only A Few Industrial Manufacturers

BY Alder CrockerTue Sep 16, 2008

In terms of marketing and sales techniques, the vast majority of US-based industrial manufacturers continue to live in the past. And so do their agencies or in-house departments. Sell products on features and benefits. Show ...READ»