solar energy | Fast Company

Painting Your Roof White Doesn't Work

BY Ben Schiller | 10-27-2011 | 2:20 PM | MANAGEMENT

That's just one of the myths debunked in a new paper on the climate.READ MORE›

If You Can't Afford Panels, Try Pay-As-You-Go Solar

BY Michael J. Coren | 10-27-2011 | 9:35 AM | ETHONOMICS

Simpa Networks offers a simple solution to the expenses of solar installation: pay in installments, just like people do with cell phones. READ MORE›

Changers Lets You Reap Financial, Social Rewards For Using Solar Power

BY Ariel Schwartz | 10-20-2011 | 3:34 PM | ETHONOMICS

Don't keep your solar user in the dark. Changers--a small solar panel you can use to charge your gadgets--wants to make your energy savings public and competitive.READ MORE›

Is the Next Steve Jobs in Geneva, Beijing, or Abu Dhabi?

BY Terry Tamminen | 10-11-2011 | 4:23 PM | ETHONOMICS

The next major innovators are going to be in clean tech, and the way it's looking, they're going not going to be from the U.S.READ MORE›

Solar Entrepreneur Lynn Jurich: Sunny Days Ahead

BY David Zax | 10-06-2011 | 10:49 AM | ETHONOMICS

What's the future of solar energy? Fast Company gets Crystal Ballin' with Lynn Jurich, cofounder of SunRun, which is flourishing in a season that has seen a few high-profile bankruptcies in solar energy.READ MORE›

Why Governments Shouldn't Pick Commercial Winners

BY Jigar Shah | 09-02-2011 | 12:45 PM | ETHONOMICS

We already have private sector businesses with solutions that are scaling rapidly. The scary thing is that governments do not know who they are, and therefore have no good way to coordinate with them.READ MORE›

Why It's Not A Bad Thing For Solar Power That Solyndra Went Bankrupt

BY Ariel Schwartz | 09-01-2011 | 7:01 PM | ETHONOMICS

The end of the solar company--with $1 billion in investments and hundreds of millions in government loans--is bad for the U.S. economy. But the good news is, it failed because solar power is growing too fast.READ MORE›

Lasers Create Interactive Solar Map For New York

BY Ariel Schwartz | 06-17-2011 | 8:09 PM | ETHONOMICS

Now New Yorkers can see exactly how much solar power each roof could generate. Will that info spur solar installations like it has in other cities?READ MORE›

Why Google Is Investing $168 Million in a Giant Solar Farm

BY Ariel Schwartz | 04-11-2011 | 4:13 PM | ETHONOMICS

BrightSource just finalized $1.6 billion in loans from the U.S Department of Energy as well as a $168 million investment from Google. What's the search giant interested in?READ MORE›

Silicon Valley Toxics Coalition Reveals the Secret Dirtiness of the Solar Power Industry

BY Ariel Schwartz | 04-05-2011 | 2:35 PM | ETHONOMICS

The Silicon Valley Toxics Coalition, an organization dedicated to e-waste advocacy work, explores the dirtier side of solar in its 2011 Solar Scorecard.READ MORE›

Would You Trade the Endangered Species Act for a Clean Energy Revolution?

BY TreeHugger Staff | 04-01-2011 | 5:35 PM | ETHONOMICS

Would you be willing to compromise seminal environmental protections like the Endangered Species Act if it would usher in a clean energy boom? READ MORE›

Are the Oil Barons Panicking? Saudi Arabia to Spend $100 Billion on Renewable Energy

BY Ariel Schwartz | 04-01-2011 | 12:40 PM | ETHONOMICS

Saudi Arabia, the world's largest oil exporter, is showing signs of concern about its ever-declining oil supply. READ MORE›

Floating Solar Power Plant Pilot Project Given Go Ahead in India

BY TreeHugger Staff | 03-28-2011 | 1:05 PM | ETHONOMICS

You've no doubt heard of offshore wind power, but how about offshore solar power? Australian solar power company Sunengy would like you to.READ MORE›

The Trouble With Solar Booms

BY Ariel Schwartz | 03-09-2011 | 1:37 PM | ETHONOMICS

Ontario's solar boom is the direct result of the province's feed-in tariff program. And therein lies the problem.READ MORE›

Solar Power Comes to Saudi Arabia in a Big Way as Peak Oil Looms

BY Jenara Nerenberg | 02-17-2011 | 7:12 AM | ETHONOMICS

"It's really a preservation decision using solar for domestic consumption and keeping your oil for more lucrative export markets," says the Middle East director of BP Solar.READ MORE›

A Loaf, a Jug, a Solar Panel: Green Energy Now on Aisle 9

BY Ariel Schwartz | 02-11-2011 | 1:12 PM | ETHONOMICS

No need to head for the hardware store to pick up a DIY solar panel kit. British grocer Sainsbury's has teamed up with British Gas to offer solar panels and other energy-related items on store shelves. READ MORE›

Bad News for Entire Solar Industry: Giant Desert Array Halted by Judge

BY Ariel Schwartz | 12-16-2010 | 1:33 PM | ETHONOMICS

Tessera Solar's $2.1 billion, 709-megawatt plant, which could power more than 140,000 homes, has been put on hold because of a request from the Quechan Indian Tribe.READ MORE›

Sahara Solar Project Aims to Power the Planet With Sand

BY Ariel Schwartz | 11-30-2010 | 1:12 PM | ETHONOMICS

Deserts aren't just a result of climate change, they can also help stop it. Just ask the University of Tokyo researchers behind the Sahara Solar Breeder Project, an initiative that aims to produce 50 percent of the planet's electricity by 2050 -- by converting sand into solar panels. READ MORE›

World's Largest Solar Thermal Power Project Approved in California

BY Ariel Schwartz | 10-26-2010 | 2:24 PM | ETHONOMICS

Solar power advocates scored a big win this week with news that the U.S. Bureau of Land Management has approved Blythe Solar Power Project. But is it environmentally kosher?READ MORE›

DuPont To Hit $1 Billion in Solar Sales This Year

BY Ariel Schwartz | 09-23-2010 | 11:59 AM | ETHONOMICS

The chemical giant finds its solar cell products are selling faster and faster. How big could this industry get?READ MORE›