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Ethonomics

Survey: The New Offshore Threat

Will innovative MP3 player design be enough to keep America on top?READ»

If Popeye Were a Biochemist

Well, blow me down: Spinach is not only good for you, but one day might be good for the environment, too--in the form of batteries.READ»

A Foreign Affair

Global markets used to be an afterthought in Hollywood--not anymore.READ»

60 Seconds with Bill Joy

Sun cofounder and Silicon Valley bad boy Bill Joy on the future of startups and where he's placing his venture-capital bets.READ»

Global Fast Cities

They speak English, and they have the right mix of technology and tolerance to attract talent. They're the international cities competing with the United States for the global talent pool.READ»

Walking the Walk

Is it possible to run a billion-dollar public company and save the world at the same time? Timberland's CEO Jeffrey Swartz is trying to find out.READ»

What Does Green Mean?

Architect Rafael Pelli's approach to designing healthy buildings defies easy categorization--and that's a good thing.READ»

A Shoe's Footprint

You expect to know what goes into the food you eat, but what about the clothes and shoes you wear?READ»

It's Never Been This Hard

For a nimble diving company based in Louisiana, Hurricane Katrina posed enormous challenges--and offered huge opportunity.READ»

A New Social Calculus

What impact does your company have on the environment? Check your annual report.READ»

Escape From the Chamber of Horrors

Business leaders in Wisconsin sidestep traditional economic development booster clubs.READ»

Design Minded

Dan Pink examines some of the causes of the rise of the creative class.READ»

INNOVATION   |  Comment

And No, It's Not for Seeing Through Clothes

Innovation: Augmented reality goggles. Available: Three to five years.READ»

Datebook

Critical calendar listings for July 2005.READ»

Creating a Blue Ocean of Innovation

Renee Mauborgne, coauthor of Blue Ocean Strategy, says companies can do what Cirque du Soleil did by following certain guidelines.READ»

Making a Map to a New World

For Bruce Mau, design is a way to help solve the planet's biggest problems. That's why he hopes to start a global conversation about how to create change in the world.READ»

E-COMMERCE   |  Comment

Engaging the Enemy

From Tuesdays With Mantu: My Adventures With a Nigerian Con Artist (2005), Rich Siegel's tale of stringing along, by email and phone, a dogged but dimwitted spammer.READ»

Free Lunches

When companies offer us, of all people, something for nothing, we wonder: What's the catch -- or, for that matter, the business plan? So we asked actual experts -- Ben McConnell, author of Creating Customer Evangelists (Dearborn, 2002) and Jennifer Rice of Mantra Brand Consulting -- to assess a few high-profile giveaways. How do we know they're working?READ»

China: The Next Big Bling

After Lenovo bought IBM's PC division, it learned that the Chinese treat their gizmos like your grandmother treats her furniture.READ»

INNOVATION   |  Comment

The $8.59 Selfless-Service Lab

The pink-stucco and red-tile building, once home to a Red Lobster, blends easily into the urban sprawl of Winston-Salem, North Carolina. A truck dealership is on one side, a nail salon across the street. But there's something different going on here at California Fresh Buffet.READ»

Without a Net

As a band of former circus performers, Cirque du Soleil executives are uncommonly comfortable taking strategic risks. Here's how they turn in a high-flying performance.READ»

Can't We All Just Get Along?

What are all those hieroglyphs plastered on product tags?READ»

LEADERSHIP   |  Comment

God and Mammon at Harvard

Harvard's B-school has some competition across the Charles River: the divinity school, which is turning out a new flock of spiritually minded business leaders.READ»

In Tune With the Environment

How a guitar maker got eco-friendly -- out of sheer self-interest.READ»

Celebrating the Extraordinary

This month's letter from the editor.READ»

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