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social responsibility

Patagonia, A Trailblazing Brand That Walks The Walk

On Black Friday, Patagonia ran a full-page ad in The New York Times telling consumers not to buy one of their popular jackets because it takes so much water and energy to make. This was one element of the company's Common Threads initiative, a brilliant brand-within-a-brand that offers a roadmap for companies trying to promote themselves as environmentally friendly. READ»

The Second Disease To Ever Be Globally Eradicated: Rinderpest

While it's a disease that only sickens animals, its effects have been felt for centuries, and its elimination could mean wonders for the developing world.READ»

LEADERSHIP   |  Comment

Consumers Desire A Better World

In this excerpt from his new book "We First," author Simon Mainwaring discusses why the public is shifting toward sustainability and social responsibility, and a study that shows people want to change themselves and the world around them.READ»

7-ELEVEN   |  Comment

7-Eleven's Short-Lived Mental Breakdown On Facebook

Perhaps the purveyor of Bakery Stix, Big Bites, and YoRo shouldn't be expected to exhibit taste. (The chocolate chip cookies are, however, delicious, especially after 2 a.m.) But posting a Facebook update, albeit it a short-lived one, ...READ»

Behind The Mystery Of Spam Tweets Clogging Syrian Protesters' Streams

Syrian democracy activists on Twitter have found themselves threatened and spammed by mystery accounts. Now one prominent opposition figure claims the Syrian government may be involved.READ»

TWITTER   |  Comment

Is Noah Glass Twitter's Long Lost Winklevoss?

Is the founding of Twitter the stuff of "The Social Network 2"? READ»

Massive Fish Retailer Costco Goes Green; Does It Matter?

Greenpeace hopes that Costco's decision to halt sales of unsustainably farmed fish will impact the industry.READ»

SwipeGood: Social Change Through Little Change at All

Too many people around the world are suffering because they're not getting the help they need. And donations to worthy causes suffer from the high costs of marketing, donor fatigue, and successive emergencies as we saw with Pakistan's floods following the quake in Haiti. That's why I'm excited about SwipeGood.READ»

SAMSUNG   |  Comment

Samsung Champions the Environment, Disses the Elderly

Samsung's CSR program needs to brush up on its elderly appeal.READ»

Blood Diamond III: A Call for Zimbabwe's Suspension From the Diamond Trade

The blood of the diamond trade continues to flow in Zimbabwe, according to a Human Rights Watch report detailing violence in the nation’s Marange diamond fields, an area we wrote about in our Dec./Jan. issue.In its June 20 report, ...READ»

Boom Boom! Spreads Good Karma, One Card at a Time

Mary Beth Campbell made it her mission to create an “uprising of guerrilla goodness” by launching Boom Boom! Revolution in January 2009. After working as a high school teacher for 10 years, Campbell was inspired to build a ...READ»

DESIGN   |  Comment

"Citizen Architect": The Humble Origins of Socially-Responsible Design

A new documentary profiles the late Samuel Mockbee, founder of Auburn University's Rural Studio--which taught students by building houses in rural Alabama.READ»

Successful Carbon Management Requires CEO Ownership

CEOs need to take ownership of carbon management as a business transformation challenge, to prevent their firms from failing to to achieve absolute reductions in CO2 emissions, according to a new report from independent research firm Verdantix. The Verdantix report, Best Practices Carbon Management, provides detailed advice on the development and implementation of a carbon business transformation plan.READ»

Hooray! Vermont Senate Will Not Extend VT Yankee's License

Not extending the license is indeed a people's victory. Closing, once and for all, this dangerous plant that should have been shuttered decades ago is long overdue. And President Obama would do well to reconsider his ill-advised push for nukes.READ»

Within Spitting Distance

Or, the shortest distance between 2 points is seldom a straight line in bigot country.READ»

How Insistence Works

Or, "Determination" is another way to refuse accept 'no' for an answer.READ»

Your Invitation to join the Green and Ethical Marketing page on Facebook

I started this Facebook page last month, and was noticing today that I've posted more than 20 great links already.I've been posting links almost every day, and all of them are open to your comments, reactions, and feedback. Just visit ...READ»

Progress Uphill Both Ways Against the Wind

Or, dragging a product into its markets the Indn Way (with no credit score, no stocks/bonds/jewelry/or much else that's majority culture 'security'READ»

DESIGN   |  Comment

Strategies and design options, Apple iReader/ iTablet

The Apple Tablet/ iReader has been subject to speculation for the past 2 years, following MacAir, the iPhone and the success of the eBooks… The question is really if Apple will take the leap this February and bring to market this ...READ»