Humans have always been hardwired for the rush of a challenge and pride in beating opponents. Now marketers are discovering the “power of play” to boost customer interaction.
Mashable Velocity for Google Glass tells users when a Mashable story is about to "go viral." From there, users can have Glass read the story to them, and share the story to various social networks.
It only launched on Saturday, but Facebook has already put the kibosh on Social Roulette. The game gives users a one in six chance of deleting their Facebook account, merely by allowing them to "load" a bullet in a chamber and take a shot.
