social media | Fast Company

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Is Banner Advertising Still Relevant?

BY David CapeceThu Dec 3, 2009 at 6:48 AM

All of the clicks for online ads are derived from a mere 16% of internet users, according to a recent study by comScore. That means, you’re optimizing your ad for that 16% of users — a very small audience to capture. As consumers become more digitally savvy, they are less inclined to click on advertisements. What happens for those business owners that do not have audiences in that...READ»

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“First Click Free” Will Give Allow Publishers to Re-Enforce Pay Walls

BY David CapeceThu Dec 3, 2009 at 6:42 AM

After Rupert Murdoch proposed blocking his paid sites from Google (saying, search engines are “feeding off the hard-earned efforts and investments of others”), the search engine giant has made a surprising move to reach across the table and help publishers like Murdoch. In the past, Google has been criticized for thinking like engineers (for instance, the copyright infringements that made Google Books possible), not business people. They might be…READ»

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Quick Review Muvee Reveal 8

BY Donald SchwartzThu Dec 3, 2009 at 12:26 AM

Donald’s First Strobe Photographic Steps which can be viewed at http://twitvid.com/96219, represents my initial experiments with the new Muvee Reveal 8 product; a remarkable, modestly-priced, short-cut to bring motion, music and ...READ»

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Stephanie Frasco - Musings On Social Media

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Bio and Interests: Stephanie Frasco

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Digital Influencers Usher in a New Era in Branding

BY David CapeceWed Dec 2, 2009 at 7:15 AM

Brands are taking two tough punches right now: 1) the economic downturn has continued to spur consumers to buy private label and 2) digital social influencers are taking control from brand managers. The question is not just how brands can survive, but more importantly, how can brands thrive?READ»

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Using Google to Optimize Blog Post Headlines

BY David CapeceWed Dec 2, 2009 at 6:53 AM

Optimizing your blog post headlines often seems like a mysterious, esoteric, black art. With data-rich online resources, optimizing blog post headlines can be simple, straightforward and actionable. Such resources, like Google, eliminate much of this mystery surrounding the issue. We will walk you through the simple steps of optimizing your blog post headlines — from how to identify your keywords and…READ»