social media | Fast Company

How to Answer the Social Phone

BY Valeria MaltoniSun May 10, 2009 at 4:53 PM

It seems that if there are many ways to listen in the social Web, there are also many reasons with the ways to answer. Tom Asacker puts it well, we define ourselves both according to what we identify with and what we reject, and given ...READ»

BRANDING | Comment

Social Media: How did we get here?

BY Paul MiserFri Dec 11, 2009 at 11:45 AM

When looking at social media and the popularity of it, we begin to wonder how did we get here? Why is this simple notion of communicating online such an enormous topic of conversation? There are really two overarching themes that have molded this level of communication that creates the perfect storm of communication called “social media.”READ»

BLOGGING | Comment

Did MySpace Botch Handling of Imeem Acquisition?

BY David CapeceFri Dec 11, 2009 at 6:53 AM

Imagine yourself sitting in front of a computer, happily listening to music from your favorite online streaming service. All of a sudden, the music stops, and the page refreshes to something you’ve never seen before, with an announcement that your favorite service is no longer available. Sound far-fetched? It shouldn’t. Earlier this week...READ»

BLOGGING | Comment

Brand Advertising Review: TOMS Shoes

BY David CapeceFri Dec 11, 2009 at 6:48 AM

As an early leader in the social entrepreneur wave, TOMS Shoes has inspired many to do better and make a real impact on the lives of thousands of people worldwide. TOMS has a simple one-for-one mission: when you buy a pair of TOMS Shoes, a pair is donated to a child in need. TOMS has won praise among...READ»

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Bio and Interests: Nancy Twomey

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Google, New York Times, Washington Post Team Up to Create Living Stories

BY David CapeceThu Dec 10, 2009 at 7:03 AM

It was only last week that Google released “First Click Free,” a service that blocks avid users from taking advantage of Google to avoid pay walls. The move sought to strengthen Google’s historically tenuous relationship with the publishers. In another attempt to reconcile its relationship with mainstream media publishers, Google launched the Living Stories experiment. Google has partnered with The Washington Post and the New York Times to create...READ»

BLOGGING | Comment

Is FourSquare a Game Changer?

BY David CapeceThu Dec 10, 2009 at 6:59 AM

The emergence of location-based apps, the rise in smartphones, successful competitors… why shouldn’t FourSquare succeed? Mashable’s Jennifer Van Grove recently wrote a glowing review of the location-based mobile app — examining key trends that should catapult FourSquare to a Twitter-like status. “Everyone is making their predictions about whether Foursquare is the next...READ»

BLOGGING | Comment

How Transparency Helped Facebook Win

BY David CapeceWed Dec 9, 2009 at 7:14 AM

In June 2008, China was still grappling with transparency in reporting from the earthquake in May, the SEC was deciding how to demystify credit default swaps, Barack Obama was on the campaign trail and more than willing to divulge details about campaign contributions, and there was public outcry for government to support, then regulate the sinking real estate market. We were exiting an era of...READ»

BLOGGING | Comment

Finding the red thread: Lessons from American brands

BY David CapeceWed Dec 9, 2009 at 7:07 AM

Driving across the country is enough to remind anyone not only how geographically expansive the US is, but also just how disparate a culture we are “under one nation”. Besides surprise at how much of the country really is corn fields, one is also forced to recognize that American culture is not just that of its individual metropolitan centers. On the contrary, much of American culture is characterized by...READ»

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B2B Social Media Marketing

BY Chris YatesTue Dec 8, 2009 at 12:15 PM

Social Media has worked quite well for B2C companies like Dell, Home Depot, Proctor & Gamble and Southwest Airlines but what about B2B. Chris Yates is starting to help B2B companies play in the Social Media arena. Here is the ...READ»

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