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One Mobile Phone for Each Wife

The typical person from EMEA or Asia carries a minimum of three phones. One person pulled out four, jokingly said (I think) that he had one for each wife.READ»

The Obama Brand - Has It Re-Defined Both Politics and Response Marketing?

A recent Op-Ed by Nicholas Kristof at nytimes.com talks about how an Obama victory has the opportunity to significantly (and positively) re-brand America in the eyes of the world. In fact, polls in foreign countries run 4 to 1 in ...READ»

Branded Response for the Fast Company Crowd

I'll be posting on the integration of branding and response-based marketing here.   I'm also the editor of "wayfindings" our corporate blog on the same subject. You can check it out at ...READ»

Fast Country

As Ireland attempts to recover from the greed and short-sightedness of property developers and unregulated bankers, many will be watching to see how Irish government modifies its policies to stimulate growth and to stop the educated youth of the country fleeing in droves.READ»

Technology and Our Children

The question was raised here in Ireland not too long ago about whether parents would consider implementing a GPS tracking device for their children.  This concern followed the abduction of British born Madeline McCann while on ...READ»