The ability to gauge a marketing campaign in action is essential and exists for most traditional channels. The most glaring exception is social media. Organic's Steve Kerho unveils a new way to examine an initial campaign splash to determine whether to expect a tidal wave or just a few ripples in the water.READ»
Forward thinking digital media executives know they need to be managing
media across the social web. We know the social web
is different and I think we need a new framework for measuring
social media performance.
Click to ...READ»
