Last year, social media overtook porn as the number one internet activity. So in the year ahead, it's essential for your business to optimize its social media marketing strategy. Here are five steps to get started.
To break through the noise, marketers have to master the art of not only real-time response but something that actually makes customers sit up in their chairs and say: "Wow! That's really creative!" Here's how REI did it.
Investing in a single integrated platform, adding headcount, and making sure your staff possess the right skills are all hugely important. But just like marketing during the days of Don Draper, your ultimate success will come down to the customer experience you create.
Will businesses get better returns on their social media investment? Will your CEO finally learn to tweet? Ryan Holmes, CEO of Hootsuite, crystal balls the future of social so you're not stuck with--gasp--Twitter 101-level skills.
For far too long marketers focused on maximizing fan count instead of maximizing fan engagement, says Intel social media strategist Ekaterina Walter, and now they're paying the price. Here are the (bleak) statistics and what you can do about them.