social media marketing | Fast Company

Leadership Lessons From Community Maven Tara Hunt: When Not To Listen To The Crowd

BY Lydia DishmanTue Jan 24, 2012

Any entrepreneur or community-building connector worth their salt should know when to crowdsource, and when to listen to their inner voice.READ»

LEADERSHIP | Comment

4 Strategic Requirements For Corporate Tweeting

BY Richard S. LevickFri Jan 20, 2012

Companies of all sizes are now confronting how Twitter strategies align or don’t align with their larger business strategies. Bottom line: Twitter deserves its own strategic plan as a discrete component of the larger corporate digital media plan. READ»

LEADERSHIP | Comment

For Brands, Twitter's Enhanced Profile Pages Make Every Tweet Count

BY Lydia DishmanThu Jan 19, 2012

It’s still officially in velvet-rope mode, but Twitter’s enhanced profile pages are heavily in play for those brands among the first to sign up. So how are the early reviews? HP, Best Buy, and JetBlue reveal how they're using the new service so every tweet sings. READ»

LEADERSHIP | Comment

Chobani Yogurt Tickles The Tastes Of Pinterest Addicts, And So Can Your Brand

BY Lydia DishmanFri Jan 13, 2012

There's a new social media platform every minute, it seems, and the darling of the moment is Pinterest. Here are some expert tips from Chobani Yogurt's social media team on how to get beyond flavor of the week.READ»

ENTREPRENEURSHIP | Comment

10 Brand-Building Steps For Beginners

BY Francine HardawayTue Jan 3, 2012

Your resolution for 2012 is to finally get into social media. Here are 10 tips for reluctant beginners to blaze a branding trail.READ»

LEADERSHIP | Comment

8 Bold Resolutions For Marketers

BY Drew NeisserFri Dec 9, 2011

As George Harrison sang, "if you don’t know where you’re going, any road will take you there.” To get us all on the right path as we make our marketing resolutions for the new year, we spoke to trailblazing thinkers from Cablevision, Eloqua, Fandango, IBM, PetCo, SAP, and the Grammys and came up with 8 must-do resolutions for marketers seeking a clear direction.READ»

LEADERSHIP | Comment

For Brands On Facebook, Fan Quality Trumps Quantity

BY Andrew RobertsonThu Nov 10, 2011

Companies spent $5.4 billion on social media advertising in 2011--but are all those Facebook "likes" really meaningful and, if so, what is their true value to a brand? READ»

LEADERSHIP | Comment

5 Steps To Turn Your Customers Into Brand Advocates

BY Kyle LacyWed Sep 21, 2011

Marketing isn't about making a quick appeal to the masses anymore; it's about creating a personalized experience and establishing a long-term customer relationship.READ»

YOUTUBE | Comment

How To Make YouTube Part Of Your Social Media Marketing

BY Rich BrooksMon Jun 20, 2011

Small businesses often don't appreciate all the benefits of online video--and especially YouTube--to their social media marketing. Here are some expert tips on how to use YouTube to your advantage.READ»

LEADERSHIP | Comment

Why Startups Are Still Better at Attracting Rock Star Talent

BY Shawn GrahamFri Feb 18, 2011

Maybe it's the lack of a fully entrenched, overly conservative, business as usual HR departments. Or maybe it's because they live in a world free of lawyers, legalese, and "corporate" mumbo jumbo. Whatever the reason, start ups typically take the cake when it comes to finding rock star talent.READ»

LEADERSHIP | Comment

Ignore the Crowds, Connect With Tribes

BY Andrew CollinsSun Oct 24, 2010

Listening to current marketing principles today, one can easily become distracted in the multitude of social media channels and where the real value lies. One basic principle that is being adopted more is "crowd sourcing" or "marketing to crowds," when in fact the validity of this argument is actually very weak. READ»

LEADERSHIP | Comment

It's Not About the Pizza and 7 Other Social Media Insights

BY Drew NeisserWed Sep 1, 2010

Everything you need to know to succeed in business you can learn from the Pizza delivery guy.READ»

LEADERSHIP | Comment

Learn to Make the Pizza and Other Insights for Future Leaders

BY Drew NeisserMon Aug 30, 2010

Everything you need to know to succeed in business you can learn from the Pizza delivery guy.READ»

KINAXIS | Comment

The Definitive Case for B2B Social Media Marketing

BY Drew NeisserTue Jun 29, 2010

How Kinaxis, a supply chain management solutions provider based in Ottawa, is achieving extraordinary results via social media marketing.READ»

SOCIAL MEDIA | Comment

Six Game-Changing Steps to Social Media Innovation

BY Drew NeisserTue Jun 22, 2010

How Petra Neiger helped Cisco play up its myPlanNet simulation game.READ»

HEALTHCARE BLOG | Comment

Facebook Scrambles To Release Cyber Security Tools

BY Mr RickmanThu May 13, 2010

Facebook Announces Cyber Security Tools By James Rickman, SustainableVirtualBiZ.com reports as Facebook, the Internet social media network scrambles to is rolling out new enhanced security features for millions of users targeted by ...READ»

HEALTHCARE BLOG | Comment

Healthcare Web Analytics

BY Mr RickmanTue May 11, 2010

Monitoring social media interest and web analytics online, we can gauge the general sentiment (positive or negative) around the whole healthcare issue. Here’s what was found recently, says Corbett:In the ...READ»

MARKETING | Comment

Dealing With Unscrupulous Customers Online - A True Story

BY David LavendaTue Apr 27, 2010

“Nobody answered my phone call. I waited on the line for 20 minutes. Company X sucks.” Wow. This should get the attention of the customer service department at Company X. And it did. This is a sad, but true story of the ...READ»

CAREERS | Comment

The Role of the Press Release in PR

BY Wendy MarxMon Apr 12, 2010

There is a wonderful discussion at Mark Evans’ blog about the social media release. What do you think? Yes, despite the hype, the social media release never really took off. And, if PR professionals can’t sell ...READ»

COMMUNICATION | Comment

Interview with Jennifer Abernethy, Author of “The Complete Idiot’s Guide to Social Media Marketing"

BY Ruth ShermanSun Apr 11, 2010

There are a lot of pretenders out there, self-appointed experts who claim the mantle of Social Media guru, but very few who are the real deal. Jennifer Abernethy is the real deal. Abernethy was a former million-dollar per year ...READ»