Are you voracious for video, but not fascinated by photos? Bonkers for blogs, but not titillated by Tweets? Fanatical about Facebook, but not emotional about email? You're not alone! Most people have preferences about how they communicate.
Every business plan, campaign, or project comes down to Tactics, Tools, and Strategies (hence the subtitle of my book). To conceive, develop, and implement a sound social media marketing strategic plan that will be successful needs to have those three critical components; Tactics, Tools & Strategies.
As a marketing person, and teaching marketing all the time, you know what I'm supposed to tell you. Your marketing materials have got to look perfect. You have to have them spell check. You only have one chance at a first impression.
The first of two social media marketing video successes I'd like to discuss here is the "Will It Blend" phenomenon. This story is about Tom Dickson, the President of a company called BlendTec out of Orem, Utah. When you see the video you will see that Tom is not right. He's enjoying blending these things way too much. There's a particular spot in the video where you'll recognize it immediately. ;) Tom created a blender, a great blender, and it better be, because it's a $650 home blender, a residential blender.
A blog is the most important thing that you can create for yourself and for your company. It provides an environment that promotes two-way communication with your customers, your prospects, and establishes you as a thought-leader in your field. Blogging is free, it’s easy, and it doesn’t take much time.
Social networks, there's a lot of them out there and you're being invited to participate in new ones every day. There's MySpace, FaceBook, LinkedIn. There's eCademy, Plaxo, Ning, Bebo, Friendster. Jaiku, Orkut, Tumblr, and moore than I can mention here. The question is, which ones do you use? Which ones are the most important? It depends on who your demographic is and what's in you strategic social media plan. Start with MySpace, FaceBook, and LinkedIn.