Are you voracious for video, but not fascinated by photos? Bonkers for blogs, but not titillated by Tweets? Fanatical about Facebook, but not emotional about email? You're not alone! Most people have preferences about how they communicate.READ»
Every business plan, campaign, or project comes down to Tactics, Tools, and Strategies (hence the subtitle of my book). To conceive, develop, and implement a sound social media marketing strategic plan that will be successful needs to have those three critical components; Tactics, Tools & Strategies.READ»
Yahoo!'s integrating with Facebook is a great way to hijack traffic and revenues from the industry giant. Strategic partnering and camping-on is a wining strategy.READ»
Facebook is ticking off a lot of people with their lack of sincerity regarding our privacy, but are 400 million of us willing to go "cold turkey" and give up our drugs?READ»
As a marketing person, and teaching marketing all the time, you know what I'm supposed to tell you. Your marketing materials have got to look perfect. You have to have them spell check. You only have one chance at a first impression. ...READ»
The first of two social media marketing video successes I'd like to discuss here is the "Will It Blend" phenomenon. This story is about Tom Dickson, the President of a company called BlendTec out of Orem, Utah. When you see the video ...READ»
A blog is the most important thing that you can create for yourself and for your company. It provides an environment that promotes two-way communication with your customers, your prospects, and establishes you as a ...READ»
Twitter is one application of a broader category called microblogging. You've seen it on The View, you've watched it creep into night time dramas, you've heard it in the news, you've seen Larry King take on Ashton Kutcher with their ...READ»
Social networks, there's a lot of them out there and you're being invited to participate in new ones every day. There's MySpace, FaceBook, LinkedIn. There's eCademy, Plaxo, Ning, Bebo, Friendster. Jaiku, Orkut, Tumblr, and moore ...READ»
During research for writing the The Social Media Bible, I investigated more than 200 social media companies and technologies. This is why most everyone is so overwhelmed by social media. There's just too much of it. I suppose that's ...READ»
Everyone asks me, "Now that I'm getting a better idea of what social media is, How do I actually apply it? Where do I start?" Start with these, The Five P's of Social Media. The Five P's are; Profiles, Propagate, Produce, ...READ»
As an author of The Social Media Bible, I am often asked, "What do I need to do engage my company, my products, and myself in social media?" The answer is easy: participate. Get out there and get involved. If you ...READ»
