To reach the connected consumer, you must first walk in their footsteps. It takes research, not guesswork. It takes understanding, not skepticism. And it takes a dedicated, not generic or approximated, approach.READ»
For businesses, Facebook especially just got exponentially more complicated, because there are now issues around your brand's visibility in the new timelines, as well as around the training you must offer your employees, who are all on Facebook in their personal lives. Here's how to get started.READ»
Consumers are an undeniable part of the marketing process, with a growing arsenal of tools to create and curate their own content around the brands they love. Technology enables them to share content on their networks and take an active part in a brand's dialogue. Tomorrow's marketing professionals will have to master new set of skills for their brand's message to come through. READ»
In this excerpt from his new book "The Thank You Economy," author Gary Vaynerchuk turns a critical eye to the Old Spice Man marketing campaign. What did the brand get right? And what didn't work at all?READ»
“I am baking cream cheese cupcakes this morning.”
A colleague of mine tweeted this and got a message within a
few minutes that said something like:
“Become a fan of Brand X cream cheese”
Now, wait a ...READ»
In continuation of my last post about Getting Started with
Online Marketing, this post will start you on your way with web analytics.
First of all, what are “web analytics?” In simple terms, web
analytics represent a ...READ»
There is a lot of information available about online
marketing today; this post and some coming posts will try to simplify what you
need to know. First, some things you need to know if you want to play in the
online marketing ...READ»
Why blog about soap?My point exactly. Can you imagine blogging about American soap, its considered design, its carefully chosen ingredients, its gorgeous wrapping that might seduce you to place it on a shelf rather than fling it into ...READ»
Interesting thing I have noticed about Facebook...the majority of people who have found me on Facebook are Canadian...and still in Canada. I am a transplanted (for over 15 years) Canadian citizen living in California. Initially ...READ»
What's not to love about a form of marketing embraces components such as easy and dynamic messaging, free platform and freedom of speech? Isn't that what all good marketing people crave? No lawyers, no cost, no ...READ»
I bet this guy doesn’t think Twitter is a waste of time!
From Twitter headquarters:
“Last weekend CNN lead with a big story about James Buck, a
graduate student in journalism from the University ...READ»
