The video site is making itself a platform for nonprofits by adding features like donate buttons, but also making sure that videos on important topics—even with small budgets—get in front of the millions who need to see them.
Ben Rattray's Change.org has been credited with everything from convincing a bank to drop its ATM fees to influencing the South African government to crack down on "corrective" rape. First, the company had to overcome failure.
The age of big corporations doing whatever they want is over. Now companies must find ways to give back, and to do it in ways that consumers find authentic. How can a company get there? Follow these rules.
Deborah Brooks, cofounder and executive vice chairman of the Michael J. Fox Foundation, thinks making the leap to work for a cause is a risk worth taking—but only if that organization fits three key criteria.
For every business chasing the next must-have tech to stay ahead of the game, there are dozens reaching and failing to beat the competition. How can you choose the right strategy? The former director of Kiva shares what she's putting into practice at RelayRides.