Social Capitalists | Fast Company

This Is The Time To Go Your Own Way

BY Brian SolisFri Jul 15, 2011

Social Media represent change. Change evokes fear and sometimes that fear can paralyze us. Yet, all we need is a better understanding of how we got here in order to plan for where we need to go.READ»

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Malcolm Gladwell, Your Slip Is Showing

BY Brian SolisMon Feb 7, 2011

In these historic times, I wished to add perspective in the hopes of moving this important conversation in a productive direction. Malcolm Gladwell continues his march toward ignorance with his latest installment in the New Yorker about social media vs. social activism.READ»

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The Social Compass Is the GPS for the Adaptive Business

BY Brian SolisFri Jan 14, 2011

Impact lies beyond the socialization of business; it introduces us to a genre of an adaptive business, an entity that can earn relevance now and over time by listening, engaging, and learning.READ»

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New Media and the Future of Business

BY Brian SolisWed Jan 12, 2011

I was recently interviewed by Israel's BuzzInNews about new media and business. The discussion explores the evolution of social media in business from attention economics to B2B to ROI and concluding with a discussion of the brewing cold war between Google and Facebook.READ»

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From Community Management to Command Centers

BY Brian SolisTue Jan 11, 2011

Over the years, the role of the community manager has evolved. What started as a gateway to surfacing the conversations related to brands in the emerging conversational landscape, evolved into something far more sophisticated. And, we're just getting started.READ»

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In Social Media, Failing to Plan Is Planning to Fail

BY Brian SolisThu Jan 6, 2011

Are many of the social media programs in play yielding tangible results? No. Are they designed to impact the bottom line or are they tied to meaningful business outcomes? No. The truth is that you can’t fail in anything if success is never defined.READ»

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Exploring the Twitterverse

BY Brian SolisTue Jan 4, 2011

Twitter officially launched to the public in July 2006. Now 2001, the universe of applications developed to enhance the Twitter experience is boundless. The ability to track and manage the apps designed for specific purposes has been elusive. A transmedia infographic of the Twitterverse is finally here.READ»

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The Best of 2010: Hybrid Theory and the Future of Marketing

BY Brian SolisTue Dec 28, 2010

Jeremiah Owyang, industry analyst at Altimeter Group, published a report that sent shock waves throughout the global creative industry, "How Social Media Boutiques are Winning Deals Over Traditional Digital Agencies." For large agencies, it represented a harbinger of change. For specialized groups, the report was a declaration of validation.READ»

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A Conversation About You, Social Currency, and Social Capital

BY Brian SolisThu Dec 23, 2010

Our stature in the social web is based on our actions and words. Essentially, your "balance sheet" is available for anyone with a web browser to review, assess, and analyze. While this may seem trivial, progressive businesses are already factoring your stature into their customer index.READ»

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How Twitter Is Changing: A New Study Reveals Twitter's New Direction

BY Brian SolisTue Dec 21, 2010

2010 will be forever commemorated as the year Twitter matured from a cool but undecided teenager into a more confident and assertive young adult. While there's still much room to mature and develop, Twitter's new direction is crystallizing.READ»

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The Difference Between Friends, Fans, and Followers

BY Brian SolisThu Dec 16, 2010

There is no one audience. It's an audience of audiences with audiences and within each are varying roles of the social consumer.READ»

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Katie Couric on Privacy and Personal Branding

BY Brian SolisTue Dec 14, 2010

From privacy to cyber-bullying to shaping online impressions, Katie and I bring to light the issues and opportunities facing parents, educators, children, peers, and who we are professionally.READ»

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The State of the Blogosphere 2010

BY Brian SolisMon Dec 13, 2010

The question when examining the state of the blogosphere is whether or not the cup is half full or half empty? The answer lies in the nature of circumstances: If drinking from the glass, it is then half empty. If pouring, it is half full.READ»

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Katie Couric on Fact-First Journalism and Digital Identity

BY Brian SolisFri Dec 10, 2010

In this interview, we examine how social media impact not only real-time journalism, but also how to protect the consequence of fact-first journalism amongst a new generation that Tweets first and asks questions later.READ»

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Katie Couric on Social Media and Real-Time Journalism

BY Brian SolisMon Dec 6, 2010

In this video interview, Brian talks to Katie Couric. She is the first female solo anchor of a weekday network evening news broadcast. In 2008, Couric launched a series of webcasts and a YouTube channel with exclusive Web coverage of the election. In 2009, @KatieCouric joined Twitter and launched a weekly webcast.READ»

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Introducing Your Friends, Fans, and Followers

BY Brian SolisFri Dec 3, 2010

While it's not enough to measure the success of social media campaigns by the quantity of these 3F's, knowing who they are and what moves them is imperative. Once we understand who we're reaching and why, we awaken to the reality that no one social media size fits all.READ»

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Social Media and The Tale of Two Career Paths

BY Brian SolisTue Nov 30, 2010

Where we are today and where we'll stand a year from now and the year thereafter are worlds apart. The socialization of business requires new doorways between the walls that currently divide us.READ»

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Google and the Rise of Facebook

BY Brian SolisMon Nov 22, 2010

Facebook started out as a social network, but it is officially growing into a full-fledged personal OS, where friends and experiences are interconnected inside and outside of Facebook. And, at the center of everything is you.READ»

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The Future of Advertising Has Been Promoted: A New Study

BY Brian SolisFri Nov 19, 2010

2011 will go down in history as the year when Twitter was officially promoted from a micro blogging network to a full fledged interest network, with each of its denizens expressing their likes and dislikes Tweet after Tweet.READ»

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The First Amendment of Social Media: Freedom of Tweet

BY Brian SolisWed Nov 17, 2010

While it is within our right to say what we think without fear of prosecution from our Government, freedom of expression in social networks however, is something altogether different. In the court of public opinion, your words can and will be used against you. But what works against us, also works for us.READ»