Technology is developing at such a fast pace that in order to be successful, you need to quickly outline a plan, introduce it to the market, get feedback, modify your Approach based on the feedback, and delivers it to the market again. How long should you do this? The answer is, until you get it right! Tactics shape processes on a continuous basis. Ideas are fine, but what gets results and revenue into your business day-to-day is the execution of your plan. Don’t spend a huge amount of time planning; the key is to just do something, every single day. Most people assume that an existing organization is in the right business, has positioned the right products, and has the correct resources in place to make it happen. What has worked in the past is no reason why it should work now. In fact, the past is what got you here and it’s not going to get you there. I recommend that you start at ground zero and ask the obvious questions.READ»
