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And the Super Bowl Advertiser MVP (Most Valuable Pitch) Award Goes to ...

Last night's big winner was the Saints, of course, but here are the five other winners and losers when it came to getting their advertising dollars' worth...or not.READ»

CBS's Super Bowl Ad Rulings: Freedom of Speech or Anti-Gay?

CBS rejected gay-friendly ads for GoDaddy.com and ManCrunch, claiming they were not up to standards, while allowing its first issue-oriented ad, a pro-life spot from Focus on the Family.READ»

Numerology: The Business of Candy

Don't snicker at the confectionery business: Sales in the $32 billion -- plus industry are expected to be up almost 4% this year. Until candy's Christmas arrives on October 31, sate yourselves with these informational bonbons, which, thankfully, can be enjoyed guilt-free.READ»

How Spin-Off Brands Survive In the Supermarket Serengeti

Our Brandthropologist studies "brand bloodlines": How brand families perform in the wilds of the grocery shelves.READ»

Tone Deaf Chronicles: Snickers Kills Fan Site

We've heard the story before: Brand wants to inspire user generated content. Brand inspires user generated content. Brand hires lawyers, and shuts down user generated content.  Think, record labels and Napster users. Think, ...READ»