It's not easy to design a home-energy monitoring device that people actually want to use--and pay for. Enter EnergyHub, a consumer-facing energy management company.
Smart Design was paired with IBM's SmarterCity initiatives to find a better way to monitor water consumption on a personal, community, and societal level.
Deadline to submit is March 17! We've picked three teams from leading design firms who will be working with biologists. Now all we need is your company's real-world design problem.
Designers often talk about the moment they realized their destiny lay in design. For Tucker Viemeister, it was pretty much the moment he was conceived. Tucker was born to Read Viemeister, a famous industrial designer (and an activist mom, Beverly, who nurtured his social responsibility side). And the name Tucker?
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At our Masters of Design event Wednesday night at the Chelsea Art Museum, we caught up with some of our expert design bloggers to find out how some of the most creative minds in the business start their day.
1. EMPHASIZE BENEFITS OVER FEATURES: Rather than touting feature sets and specs (how fast or big or slick something is), make the product's benefits clear. Who can it connect her to? How does it make her life easier? How will it save her time?
2. LEARN HER BODY: Women have different bone and muscle structure: Simply shrinking products leads to injury and frustration.