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So You Want to Write a Book: Three Tips to Help You Get Started

Treat Writing Like a Job “When I get a minute”; “When I put the kids to bed”; “Any chance I get”; “When I’m on vacation”; “A couple times a week.” Sound familiar? These vague promises to write are the ...READ»

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Are You Writing a Memoir or an Autobiography? How to Tell the Difference

It may seem like a small point, but before you sit down to record the events of your life, you should know: Are you writing a memoir or an autobiography? In casual conversation, most people use the terms ...READ»

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Tipping Points

While I have to admit to being new to assessment and evaluation, I do believe it to be a piece of the puzzle that we can get excited about. It is an integral component that helps build a brand or a program to its tipping ...READ»

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Should You Start Your Memoir at the Beginning? Not always.

The now-famous second line of Charles Dickens’ David Copperfield reads, “To begin my life with the beginning of my life, I record that I was born.” Now, David Copperfield is fiction, and fiction now written more than a ...READ»

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The Story of Your Life: It’s all in the details

By now, everyone is familiar with the James Frey fiasco of 2007: Frey, a bestselling memoirist, was outed for making up many of the details in A Million Little Pieces, the supposedly true account of his experiences during ...READ»

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Trim the Fat for a Taut Plot

In the writing world, literature tends to be separated into two camps: plot-driven and character-driven. But even character-driven literature needs a plot to drive and sustain it. Otherwise, readers will jump ship. The trick in ...READ»

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How Important is Setting in Fiction?

Let’s talk about two (fictional) twin brothers, adopted by different parents as infants. Now 40, both Larry and James are doctors, married to their high school sweethearts, and fathers of three kids each. Their lives seem to ...READ»

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Realistic Dialogue’s Biggest Threat

It’s easy to assume that writing dialogue in fiction is easy; after all, despite e-mail, text messaging, Facebook, and Twitter, most of us speak every day. But dialogue can also be the one element in your novel that prevents ...READ»

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Marketing Materials that Impact

We’ve all heard it before: Art is a business. And let me tell you that’s the truth!! While I loved my university training (BFA, Theatre), I spent 10 years getting over the anger that they never taught me how to generate an ...READ»

Covering all the bases – when selecting a creative agency

The old adage says, “Image is everything,” and when you’re marketing a company there couldn’t be a more true statement. When considering launching a new brand, marketing campaign or re-branding, the first step to ...READ»

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