How many times a day do you hear a radio or TV ad with rueful,
obvious acknowledgement of the recession? You know, the ones with
over-earnest voice-overs that begin something like this: “These days,
we’re all cutting back on ...READ»
What sets your business apart from the competition? Really—think
about it. It’s easy to spew out generic answers like “customer service”
or “attention to detail,” but don’t you think your competitors are
claiming ...READ»
Let’s face it. Your customers don’t want to hear that deep, echoey
radio voice holler at them to get to your car dealership TODAY, TODAY,
TODAY! There are better ways to get your message across.
There are authentic ways ...READ»
Unless your customers live underground, they are inundated with
advertisements from the moment they wake up to the moment they drop
gratefully back into bed. There are bold-lettered newspaper ads and
unnaturally upbeat TV ...READ»
Search engine optimization and social media marketing go together like, well, peanut butter & jelly. Find out how this powerful combination can increase your business's online visibility.READ»
If you’re counting on Random House to jump on your book, offer you a fatty advance and slave over marketing, here’s a tough little eye-opener: It’s not gonna happen.
Well, okay—technically it could happen. According to ...READ»
Yeah, I said it. And I’ll say it again: Stop your whining and sit your ass in the chair. Even if you’re blocked. Especially if you’re blocked.
See, the thing is that writer’s block—or whatever you call ...READ»
Small businesses are the backbone of the economy, and our back is hurting. The down economy has strained a great number of small businesses, which while viewed as essential for the economy are not too big to fail. Byron Kennard ...READ»
