It’s easy to assume that writing dialogue in fiction is easy; after
all, despite e-mail, text messaging, Facebook, and Twitter, most of us
speak every day. But dialogue can also be the one element in your novel
that prevents ...READ»
We’ve all heard it before: Art is a business. And let me tell you
that’s the truth!! While I loved my university training (BFA, Theatre),
I spent 10 years getting over the anger that they never taught me how
to generate an ...READ»
The old adage says, “Image is everything,” and when you’re marketing
a company there couldn’t be a more true statement. When considering launching a
new brand, marketing campaign or re-branding, the first step to ...READ»
Social media may work for B-list celebrities, NBA superstars, and giant corporations, but what small business owner has the time to tweet, manage a Facebook fan page or upload videos to YouTube? Answer: those that want to be relevant to their customer base and have a competitive advantage in their industry.READ»
IBM recently announced an interesting new one-stop-shop system designed to simplify the complex task of organizing all the technology a small business needs. In fact, IBM's kind of copying Apple's model.The basic idea of the Smart ...READ»
The public launch of Google's new Voice service is imminent, and it's going to change the way you use the Web (to sign up for an invitation, click here). If you're currently a beta user, you already know how flexible and robust the ...READ»
To begin, let me ask you some revealing questions. As a business owner, can you walk away from your business today for one or two months and come back to find it operating smoothly and profitably? Can you even escape for two weeks? READ»
As the world and the US slogs through the current economic turmoil, the task of economic development professionals is shifting. What use to be a local struggle to attract businesses and jobs, competing against other states or ...READ»
As a small business, your budget is tight and your time is even tighter. But you still have to compete with larger organizations that have big budgets and even bigger staff. Let’s face it image is everything and if you can’t ...READ»
Whether you are looking for a job or not in this tough economy, at every turn you are barraged by negative news. It comes at you on TV and in print, on the street and in conversations with friends, on your BlackBerry and at your ...READ»
Is there a right way to use Twitter for business? Is it a PR tool, a customer service app or a sales channel? Or is Twitter the Swiss Army knife of business communications?READ»
As the economy worsens and it begins to affect each of us personally, we begin the very human process of finger pointing and blame gaming. Lately the focus of some of that blame has been leveled at our own profession…public ...READ»
I met up with a friend the other night who owns an up-and-coming handbag company in Brooklyn, New York. I asked her how she thought the little boutiques and restaurants lining our Carroll Gardens neighborhood could possibly survive ...READ»
Many
small business owners know that direct marketing is one of the most cost
efficient methods of marketing to both new and existing customers. It allows you to focus the postcard mailing
or other marketing materials ...READ»
Some writers have an exceptional ability to use language to convey an idea. Others are brilliant with metaphor. Still others excel at dialogue or description. My strength is truth. Coming from an acting background where I ...READ»
Some business owners are amazingly creative in their efforts. But they may also have stacked up failures or their successes have been hit or miss because they lack a basic understanding of what it is that actually produces a result in the Public relations and marketing arena. Their mantra then becomes “I’ve tried it all, what else is there to do? There is no real solution.”READ»
The Internet is a great resource for exactly that if harnessed correctly and the many different social media tools such as Facebook not only offer venues for the sharing of ideas but also for PR and marketing directly to consumers. The trick is simply knowing which tools to use and how to put them into a plan that will help a business maintain and strengthen existing relationships while building new ones.
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The bare bones minimum to taking advantage of online marketing and PR is a website and most of you reading this have a website which is good, but is your website working for you? READ»
Saving money and increasing cash flow as a small business owner and entrepreneur is very important. I've just read a great new ebook by Rieva Lesonsky and Ronan Keane about how to use Web 2.0 and social media websites to do just that!READ»
