Given the success of Tony Hawk's skateboarding video game franchise, a plug-in peripheral that brings players closer to the real thing was inevitable. And now details have emerged that Hawk is releasing an electronic skateboard, packed with sensors—all it lacks is wheels.
Has skate culture picked up where Hip Hop left off? It's still one of the last refuges of "authentic" cool. And suffice to say that any popular pastime whether it’s Hip Hop or video games becomes fertile ground for marketers. And adding advertising rarely makes the past time any more compelling than it previously was, and more often the commercialism both detracts and alters the thing that it has descended on.