The Sims

Innovation Agents: Lucy Bradshaw, Senior Vice President at Electronic Arts

The gaming vet who fell in love with The Sims years ago--then went on to create the game's latest, most successful iterations--talks about the importance of listening to users and always respecting the idea of playfulness.READ MORE›

NY Jets' Command Center Offers Real-Time Analytics for Sales, Stats Freaks

The New York Jets' new state-of-the-art touchscreen Command Center tracks concession stands, ticket sales, and fan behavior.READ MORE›

The Sims Lets You Drive an Electric Renault Prototype

Renault may have discovered the secret to making electric vehicles more palatable for the masses: Stick them in video games. The automaker's Twizy Z.E. concept vehicle isn't going on sale in Europe until next year, but Sims players ...READ MORE›

Lucy Bradshaw, SVP at Electronic Arts

The leader of an 80-person development team, Bradshaw is responsible for executing the wild fantasies of Will Wright, who founded Maxis in the late 1980s and brainstormed a slew of "Sim"-related titles.READ MORE›

The Simemperor

Sims creator Will Wright, whose new life-spawning game Spore comes out this month, talks about what's wrong with Grand Theft Auto, the dearth of women in gaming, and the value of his empire.READ MORE›

• These Video Games Ain't for Kids
• 10 Hot Video Games for Summer