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simplicity

Locopops
ASK DAN   |  3 comments

Can You Make Complex Things Simple?

Don't Simp Me In asks: You always preach the value of simplicity in marketing. But let's face it: Some businesses aren't simple (like mine). So what then--oversimplify?READ»

peek

Peek Launches Business Emailer Handheld: The Pronto

Peek's tiny handheld wireless email gizmo has had a fascinating success story, and its modeled on a "simplicity versus complexity" ethic that sets it against the increasingly sophisticated Blackberry. Now, in an effort to ...READ»

hitachi trackball
DESIGN   |  Comment

Hitachi Reinvents TV Remote As A Trackball

I'm totally left befuddled by the current trend of having full-function TV/AV remotes with two hundred tiny buttons and a screen for Windows connectivity. Instead, I'm all about simplicity, which is why Hitachi's trackball-style ...READ»

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