In this excerpt from "The Innovation Secrets of Steve Jobs," author Carmine Gallo recounts what Steve Jobs told Nike CEO Mark Parker, and how this is a glimpse into Apple's strategy of focused simplicity.READ»
Don't Simp Me In asks: You always preach the value of simplicity in marketing. But let's face it: Some businesses aren't simple (like mine). So what then--oversimplify?READ»
Peek's tiny handheld wireless email gizmo has had a fascinating success story, and its modeled on a "simplicity versus complexity" ethic that sets it against the increasingly sophisticated Blackberry. Now, in an effort to ...READ»
I'm totally left befuddled by the current trend of having full-function TV/AV remotes with two hundred tiny buttons and a screen for Windows connectivity. Instead, I'm all about simplicity, which is why Hitachi's trackball-style ...READ»
