Simon Mainwaring

How To Give Your Community A Post-Summer Kick-Start

BY Simon Mainwaring | 09-06-2011 | 3:11 PM | LEADERSHIP

Every year summer brings with it a noticeable drop in social media traffic as people recharge their batteries and cut down on screen time. With that comes an unavoidable attrition of your community, whether in terms of growth rate or engagement. So here's ten ways to breathe new life into your community this fall. READ MORE›

Belief In Brand America: The True Cost Of The Debt-Ceiling Debacle

BY Simon Mainwaring | 08-29-2011 | 1:15 PM | LEADERSHIP

America is a brand that is exported daily through its protection of fundamental human rights, its currency dominance, and its Hollywood movies and pop culture appeal. But when its own system proves to be paralyzed by self-serving politics, the legitimacy of the brand is thrown into question both at home and overseas.READ MORE›

The Top 10 Ways To Keep Social Media From Driving You Totally Nuts

BY Simon Mainwaring | 08-18-2011 | 11:04 AM | LEADERSHIP

In this economic climate it's not surprising that people feel pressured on many fronts. Social media needn't be one of them. In fact, shifting gears or taking a breather is often healthy and allows you to recalibrate your level of engagement. These easy tips will help you survive the demands of social media.READ MORE›

Toyota's 100 Cars For Good: Putting Products To Good Use for Others And Themselves

BY Simon Mainwaring | 07-29-2011 | 12:53 PM | LEADERSHIP

Creating a shift in the practice of capitalism requires a re-framing of thinking and behavior. Often, when you talk exclusively about the changes in corporate thinking, people rightly ask for concrete, actionable examples. When you talk exclusively about practical examples or tactics, they beg the question of the changes in thinking they imply.READ MORE›

Beyond Google+: From Circles To Social Cartography

BY Simon Mainwaring | 07-28-2011 | 10:40 AM | LEADERSHIP

One of the most fascinating aspects about the launch of Google+ is the way it reframes how we, as individuals, interact with our communities.READ MORE›

Reinventing Your Brand To Meet A Changing Marketplace

BY Simon Mainwaring | 07-26-2011 | 11:21 AM | LEADERSHIP

Not since the digital revolution in the early 90's has technology placed such a comprehensive burden on business, employees and individuals to reinvent their business plans, services and products, and themselves to keep pace with the changing marketplace.READ MORE›

Buick Achievers Scholarships: Driving Change Through Education

BY Simon Mainwaring | 07-22-2011 | 10:39 AM | LEADERSHIP

Buick and General Motors Foundation announced the 1100 Buick Achievers Scholarship Program, which will award 100 outstanding students from across the U.S. a scholarship of up to $25,000 that is renewable for up to four years.READ MORE›

We&Co: Unlocking The Power Of A Simple "Thank You"

BY Simon Mainwaring | 07-21-2011 | 10:41 AM | LEADERSHIP

I wanted to share a new app which I think makes a powerful statement about where the emphasis needs to be in the social business marketplace.READ MORE›

Brand/Cause Partnerships: GMC And Invisible People (Part II)

BY Simon Mainwaring | 07-18-2011 | 11:21 AM | LEADERSHIP

In "We First" I promote brand and cause partnerships because they provide benefits to both parties. Today we examine what is the benefit to a cause that partners with a company?READ MORE›

Brand/Cause Partnerships: GMC & Invisible People (Part I)

BY Simon Mainwaring | 07-11-2011 | 10:56 AM | LEADERSHIP

So what is the value to a brand that supports a cause and what value does a cause find in such a partnership?READ MORE›

Causecast: How Brands, Employees, And Non-Profits Partner For Change

BY Simon Mainwaring | 07-06-2011 | 10:59 AM | ETHONOMICS

In "We First" I contend that purposeful engagement represents an enormous opportunity for brands in the social business marketplace. But exactly how does a brand do this?READ MORE›

What Google+ Means For Brands

BY Simon Mainwaring | 07-05-2011 | 11:08 AM | LEADERSHIP

As the individual becomes the filter through which all information must pass, the onus for brands to be defined and social becomes acute. Here's why.READ MORE›

"Let Go And Lead": Leadership In The Social Business Marketplace

BY Simon Mainwaring | 06-28-2011 | 10:56 AM | LEADERSHIP

I recently had the great pleasure of chatting with Maril MacDonald, CEO of Gagen MacDonald, who is spear-heading a truly exciting new leadership program called, 'Let Go and Lead.' Here's what Maril had to share about the project.READ MORE›

Blake Mycoskie On TOMS New One For One Eyewear (Part II)

BY Simon Mainwaring | 06-27-2011 | 10:58 AM | LEADERSHIP

I recently had the great pleasure of chatting with Blake Mycoskie, founder of TOMS shoes about the expansion of his wonderful One for One concept to eyewear that has an equally inspiring and meaningful impact on the lives of others as TOMS shoes. Here's what he shared.READ MORE›

Blake Mycoskie On TOMS New One For One Eyewear (Part I)

BY Simon Mainwaring | 06-23-2011 | 10:35 AM | LEADERSHIP

I recently had the great pleasure of chatting with Blake Mycoskie, founder of TOMS shoes about the expansion of his wonderful One for One concept to eyewear that has an equally inspiring and meaningful impact on the lives of others as TOMS shoes.READ MORE›

Top Ten Ways CEOs Must Change To Lead In The Social Business Marketplace

BY Simon Mainwaring | 06-21-2011 | 11:11 AM | LEADERSHIP

The advent of the social business marketplace represents a startling opportunity for CEOs, both in turns of the upside for their corporations and shareholders, and for the positive impact that brands can have on their customer community and the world at large. READ MORE›

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