Last month, Procter & Gamble laid down the law for all its advertising agencies, explaining that If a marketing idea doesn't connect back to the store and impact shoppers at the point-of-purchase, they aren’t interested in ...READ»
A recent survey from the 4As reported that advertising agencies with more than 500 employees bill their clients $964 per hour for their chief creative executives. And Art & Copy, the recent documentary about the advertising ...READ»
Here are three approaches that we’ve successfully put into practice at partners + napier:
Participate. Whenever possible, we immerse ourselves in the target’s world. In trying to crack the insight for Thule car racks, we ...READ»
