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Seventh Generation

INNOVATION   |  Comment

Seventh Generation Introduces Eco-Friendly Laundry Detergent Containers

When one product becomes more eco-friendly, benefits abound throughout the supply chain.READ»

Inside Seventh Generation's Firing of Founder Jeffrey Hollender

Hollender's refreshing frankness may have put the final nail in his coffin.READ»

Seventh Generation Co-Founder Jeffrey Hollender Fired by Company Board

Seventh Generation co-founder Jeffrey Hollender is a model green business innovator. This week, the Seventh Generation board voted to kick Hollender out of the company. READ»

SUNCHIPS   |  Comment

Frito-Lay Bags Its Green Chip Packaging: Not Worth the Noise

Frito-Lay was heralded for becoming a sustainable purveyor of snacks last year. But the company is quietly bagging its green chip packaging after only 18 months.READ»

WALMART   |  Comment

Seventh Generation's Jeffrey Hollender Explains Why He's Working With Walmart

Seventh Generation teaming up with Walmart is the most unlikely of alliances, considering that Seventh Generation's co-founder has said in the past that "hell would freeze over before Seventh Generation would ever do business with Walmart." But at the same time, the partnership has been a long time coming, Jeffrey Hollender explains to FastCompany.com.READ»

WALMART   |  Comment

Seventh Generation to Sell Products in Walmart Stores, Hell to Sell Ice

Hell must be a little icy this time of year. That's the only conclusion we can come to with this week's news that Seventh Generation and Walmart are forming a strategic partnership that will see the non-toxic cleaning product company sell its products at 1,500 Walmart stores and on Walmart.com. READ»

The 5 Secrets For a Green Business Plan That Works

An Entrepreneur’s Guide to Making Every Day Earth DayREAD»

Jeffrey Hollender Seventh Generation Social Responsibility

Seventh Generation is committed to becoming the world's most trusted brand of authentic, safe, and environmentally-responsible products for a healthy home.READ»

DETERGENT   |  Comment

Self-Cleaning Kitchens Eliminate the Need for Detergent, Housework

The amount of detergents, solvents, and smelly kitchen-cleaners found on supermarket shelves is mind-boggling. Someday soon, though, these toxic agents of cleanliness could become relics of the past. Scientists at Purdue University ...READ»

Clorox Goes Green

Since Clorox enlisted the Sierra Club to hype a new green product line, sales are booming. But the club is dealing with a nasty little stain.READ»