Seth Godin | Fast Company

What Being A "Bestselling Author" Really Means

BY Kailin GowFri Feb 3, 2012

Whether you are a business owner, a speaker, or a full-time author, being able to call yourself a bestseller dramatically increases your credibility. But what does that really mean?READ»

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Grabbing Life By The Balls: A Conversation With “Hey” Amber Rae

BY Shane SnowTue Jan 17, 2012

Does this deeply funded, eternally incubated startup generation need more encouragement? Yeah, actually. And Amber Rae is making a business out of it. READ»

BOOK PUBLISHING | Comment

Attention Business Owners/Aspiring Authors: How To Have A Great Relationship With Your Publisher

BY Kailin GowFri Dec 30, 2011

Be honest, stay loyal, don't grumble and six other practical tips on how best to work with traditional publishers in an ever-changing publishing environment. READ»

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Ramping Up The Emotional Side Of Marketing When It Can't Be Measured

BY Lauryn BallesterosWed Nov 9, 2011

There are things you inherently cannot track but that are still linked to the most powerful sales tool that ever existed: emotion. READ»

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Want To Change Lives (Including Your Own)? Time To Write That Book

BY Kailin GowThu Nov 3, 2011

How can you transform lives? What lessons have you learned that you would like to impart to others? What do you wish you had known long, long ago? If you think about it long and hard, you may realize that you have a lot to share with your audience. READ»

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Gary Vaynerchuk, Tim Ferriss, And Seth Godin Throw Their Weight Behind Shopify's Build A Business Contest

BY Erin SchulteTue Oct 18, 2011

E-commerce business Shopify is pitting a bunch of bloodthirsty entrepreneurs against each other (all in the spirit of healthy competition, of course) to spur new business growth and development--with the help of three blue-chip entrepreneurs.READ»

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Why Celebrity Authors Are Self Publishing--And What It Means For You

BY Kailin GowFri Aug 26, 2011

Self-publishing offers control and higher royalties--but it also requires substantially more work on the part of the author. Here are some tips to figuring out which way to go when you pen your soon-to-be bestseller. READ»

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Are You Afraid of Good Ideas?

BY Seth GodinTue Mar 8, 2011

In this excerpt from his new book "Poke the Box," author Seth Godin discusses people who, because of fear, save up ideas without acting on them.READ»

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Lessons From Charlie Sheen

BY Josh LinknerMon Mar 7, 2011

We can all learn something powerful from Sheen's self-destructive rants. He is standing out from the pack, breaking the mold, and daring to be different. And as a result, he's memorable. He can't be ignored. He doesn't try to please everyone. He’s a category of one.READ»

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Leadership Hall of Fame: Seth Godin, Author of "Purple Cow"

BY Kevin OhannessianFri Feb 25, 2011

We continue our examination of the business book "Purple Cow" with an interview of author Seth Godin. What companies are using a purple cow strategy now, and how is Seth trying to change book publishing?READ»

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Better Business Through Changing Behavior

BY Seth GodinThu Feb 24, 2011

How can a company do something remarkable that no one else is considering? The United States Postal Service -- and an elevator company -- provide examples of such success from shifting their customers' actions. We continue our Leadership Hall of Fame series, a year-long look at the top business books and authors, with an excerpt from "Purple Cow" (2003) by Seth Godin.READ»

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Deliberately Uninformed, Relentlessly So [a Rant]

BY Seth GodinWed Oct 20, 2010

Many people in the United States purchase one or fewer books every year. Many of those people have seen every single episode of "American Idol." There is clearly a correlation here.READ»

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What Does Being a "Pro-Business" Politician Really Mean?

BY Seth GodinThu Oct 14, 2010

What makes a policy or a politician pro business? Lower minimum wage, weaken OSHA, cut corporate taxes. These are pro-factory policies, that make it easier for the factory to be more efficient, to have more power over workers, and to generate short-term profits. But "business" is no longer the same as "factory."READ»

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Getting Smart About the Hierarchy of Smart

BY Seth GodinTue Oct 12, 2010

Don't talk to all your employees, all your users, or all your prospects the same way, because they're not the same.READ»

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Do You Actually Care About Privacy?

BY Seth GodinThu Sep 30, 2010

If you cared about privacy you wouldn't have a credit card, because, after all, they know everything you spend money on. And you wouldn't use the phone, because somewhere, there's a computer scanning what you say.READ»

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What Shape Is Your Funnel?

BY Seth GodinThu Sep 16, 2010

Some funnels are more efficient than others. Expose your idea to ten of the right people and it catches on with three of them. Other ideas or offers need to be exposed to far more people (and go through more steps) before they're likely to convert someone.READ»

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Marketing to the Bottom of the Pyramid

BY Seth GodinThu Sep 9, 2010

A third of the world's population earns $2.50 or less a day. This disparity takes my breath away, but there's a flip side to it: That's a market of more than five billion dollars a day. Add the next segment ($5 a day), and you see that the poorest people in the world spend more than ten billion dollars to live their lives.READ»

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The Corporate Conscience

BY Seth GodinThu Sep 2, 2010

It's convenient and even comfortable to blame the anonymous actions of many working in concert on a evanescent brand or organization, but that starts you on an inevitable race to the bottom.READ»

E-BOOK PUBLISHING | Comment

Best-seller Seth Godin Shuns Traditional Publishing, Backed by E-Books Data

BY Kit EatonMon Aug 23, 2010

New York Times best-seller Seth Godin has had it with traditional publishing, and from now on his works will arrive digitally. More and more evidence backs him up: E-publishing is the future.READ»

BOOKS | Comment

Summer Reading Picks From Dan Pink, Seth Godin, Eliot Spitzer, and More

BY William TaylorFri Jul 2, 2010

As summer arrives, there's the hope that we can carve out a bit of time to read one or two books that may leave a mark after we've returned to the grind. I reached out to a diverse collection of thinkers, writers, and entrepreneurs and asked what non-business writing has had a big impact on them. They sent back an intriguing collection of fiction, science fiction, and history books.READ»