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NAKED MEN   |  Comment

Naked Men in Locker Rooms and Why I Think SMART Objectives Can Undermine Sustainable Behavior

 SMART Objectives are a popular management tool in business and have been for some time now. If you are not familiar with the concept, SMART is an acronym for Specific, Measurable, Achievable, Realistic and Timebound. ...READ»

IT Going Green – a Comparison of Corporate and Personal Attitudes and Actions

  This is my second post on the results of a survey of the views of IT professionals on Green IT that BT conducted in June 2009. I see a strong indication from our survey respondents that companies that take a ...READ»

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The role of Metrics and ROI in Corporate Responsibility

“Metrics, metrics and more metrics. In many ways metrics drive the success of business. Multiple variables can be condensed to the common denominator of dollars and cents, pounds and pence. Many business failures could have been ...READ»

Should We Pick Our Customers?

 I have been thinking for some time about companies including sustainability credentials in picking who they want as their customers. I know, I know, readers who are sustainability practitioners are thinking now that they ...READ»

Solar Installation - how long does it take?

I am often asked how long it took to build our solar installation in El Segundo   The installation has approaching 3000 modules, a combination of a raised tracking system over the parking lot and fixed ...READ»

The Four Dimensions of Sustainability

Reducing impact on climate change is a challenge many corporations are trying to tackle. Many organizations are up for the challenge but many are unsure of where to begin among the myriad of activities on the table. Due to ...READ»

The Four Dimensions of Sustainability

Reducing impact on climate change is a challenge many corporations are trying to tackle. Many organizations are up for the challenge but many are unsure of where to begin among the myriad of activities on the table. Due to ...READ»

How far is too far?

I’ve been thinking a lot about legal issues and the impact on CSR. As I’ve written my past two posts, CSR Debate and Legal Doesn’t Equal Sustainable, there has been yet another issue that has come to mind. If the legal ...READ»

Collaboration and Competition in the Development of Renewable Energy

I have just returned from a meeting for the World Resources Institute Green Power Market Development Group that BT hosted at our headquarters in El Segundo, CA. The group, of which BT is a member, is a collaboration of leading ...READ»

Global Super Sector Leader

The 2008 results of the Dow Jones Sustainability Index came out on September 6th. BT is the Global Super Sector Leader for the Telecommunications sector of the Dow Jones Sustainability Index. For eight years running. And it is a grand ...READ»

Avoided Emissions are Just Fat-Free Equivalents

I am always suspicious of companies that quote their "emissions avoided" as the primary measure of their environmental achievements, i.e., "If we hadn’t done this or that then our emissions would have been so much ...READ»

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