I have to chuckle about how many people today talk about making millions on the Internet as if money just falls off the screen. If that were the case, of course, smart companies like the New York Times and other publishers would have ...READ»
The blogosphere recently has been having a collective laugh riot over a Microsoft video about holding a launch party for Windows 7. In case you haven’t seen it, the video features a group of politically correct people ...READ»
How can a self-proclaimed geeky company with no knowledge of public relations go from virtual anonymity to media darling with just one tweet?
This is the story of how social media is changing how companies make news and how the new ...READ»
Don’t call in the pallbearers yet. In a year characterized by the death of publications and publishers struggling to monetize assets, it’s not all death and gloom. Indeed, one side of the news business is thriving. And, we’re ...READ»
I've written before about the Young Turks of Personal Branding these amazing Millenials who seem to emerge from the cocoon fully formed and ready to rule the world.
Take Dan Schawbel, all of 25, who last month released his ...READ»
If you’re in PR, as I am, there’s always a bit of soul-searching along with ire when your profession takes a hit. The latest case in point is a blog the other day by marketing expert and PR extraordinaire Seth Godin.
In ...READ»
Quick branding test: What do the cartoon character Bob the Builder, Moses and one of Santa’s elves have in common?
Answer: They are all alter egos of the amazingly eclectic, not-afraid-to-act-goofy Lou Bortone, an ...READ»
How do you reinvent yourself if you’re a middle-aged, non-techie working in yesterday’s business?Just ask Flyn Penoyer who five months ago at age 58 reincarnated himself as a web marketing guru helping small businesses harness the ...READ»
How does a self-described “floor guy” become a social media expert?
If you’re Rob McNealy you fall into it (pun intended). After a marine business he had started wasn’t making money, he accidentally got into the flooring ...READ»
I had the privilege this week to enter the media future – or at least a very smart person’s view of it – and learn that the future is all about personalization.
“The future of local TV (and seemingly ...READ»
If you’re over 35, more than likely you’re a geezer digitally speaking. Or in the inimitable words of media wunderkind Shelly Palmer, you’re a “digital immigrant.”
Counting myself among the endangered species, I was ...READ»
Some websites need to be arrested for audial assault. You know the ones I mean. No sooner do you click on a URL but the site blasts out some atrocious music that has absolutely nothing to do with the brand.
If marketer and music ...READ»
Many corporate executives in their eagerness to get on the Web 2.0 bandwagon remind me of waffling politicians. Sure they are beginning to spout the right lingo but when it comes to follow through, beware.
The latest case in ...READ»
Why are so many large companies branding imposters?
On the hand, they spend zillions trying to brand themselves through advertising? On the other hand, they provide far too little oversight or dollars to customer service. They ...READ»
Word of mouth marketing, the power of everyday citizens to talk up – or down – a brand is on a roll.
If you ever doubted its power and reach, take a step back for a minute to April of this year when a no-name blogger ...READ»
What hasn’t been remarked all that much about in the Sarah Palin phenomenon, is that in some respects her candidacy, ironically, is very much of a piece with the Web 2.0 culture of personality. While she’s certainly not Twittering ...READ»
This was posted prevously but because of the vagaries of technology was formatted incorrectly and I thought it was worth reposting correctly.
I'm live blogging today at a BullDog Reporter bootcamp with social media ...READ»
I'm continuing to live blog -- well as I confessed in Part One -- edit my rambling live blogging at last week's BullDog Reporter bootcamp with social media pros Sally Falkow and Doug Hay of Expansion+. As I mentioned, I have no ...READ»
When most of us lose our job, we don’t uncork the champagne. But when Lewis Green was laid off from his VP of marketing job six years ago, he and his wife didn’t waste a moment to start celebrating.
Meet Lewis Green, a ...READ»
At 28, entrepreneur Scott Ginsberg, has the most visible name in the world.
Meet Scott any time, anywhere, day or night and he will be wearing his trademark red and white name tag emblazoned with his name in blue. Since November ...READ»
Ouch.Ouch.Ouch. That’s the sound of my body hurting from the wounds inflicted by Aetna.
Undoubtedly, health insurance companies are the worst personal branders in the world. As a small business owner I have the privilege of ...READ»
Hats off to the Barack Obama campaign. The campaign scored a lot of positive press this week by launching a web site to strike back at “dishonest smears.” In staccato fashion, the new Obama site reels off five rumors and ...READ»
Quick quiz: What do Starbucks and jargon have do with each other?
Starbucks of course taught the world to speak its language; whoever asked for a Grande or Venti bfore the coffee giant made coffee a 24/7 obsession? What’s the ...READ»
Thousands of ordinary folks are a little better known and successful today thanks to the extraordinary networking talents of one woman.
Meet the Pied Piper of the online world, Mari Smith, a veritable engine of personal branding ...READ»
